Hmm, I think of the new PVs, Lelio/XOXO were the most awkward. But Angel wasn't that fantastic either, just seemed like they put more of the budget on Angel while the others were filmed with like a handicam and GoPro they rented.

In what universe is the XOXO PV better than Angle's?
At least the Angle PV had a somewhat decent concept and it's execution was what lead it to be terrible. But XOXO and Lelio were bad, especially considering that the songs were bops and deserved much better.

I think back and Angel is cheesy but it's at least a bit of effort.

XOXO was like "???? SELFIE CAM???" while Lelio was like... European dancepop 90's exercise video, haha.

i actually like Lelio and Angel PVs as they are, Lelio brings some PlayStation dancegame into my mind but it's fun to watch. XOXO was horrible, overacting and Lico really pisses me off :no

I think you could tell she was 'lost' during that era just by watching the PVs. Music was fantastic though as always.

^ Oh come on. Ayu is alwaýs 'lost', but everything on Colours was all about having fun. She was not lost at all: she knew exactly what she wanted to do.

She worked with new people. She tried to do something else, because she simply liked it. It did not even matter to her if the public would love the new sound. She just did whatever she felt like. She did not expect it would charge high or that the album would sell well. And it didn't. But at least she got Colours in her discography.

I understand that, but it was extremely obvious IMO that Colours was fun BUT it was because she was trying to run away from Japan that we got such an album.

I like the album, but it has "I am trying to avoid something" written all over it.

Translated by tenshi no hane.

I loved the XOXO video. I thought the Lico parts were a bit cheesy, but it was a cute and fun PV. And the selfie cam bit was catchy. My only wish was that the selfie cam had been done in the club, and that there was some transition between a scene camera and the selfie cam (similar to how they did NaNaNa).

Still believe this is just her saying what her fandom wanted to hear...

Hm I don't know. Maybe I feel that way because I don't like the song itself at all. The chorus from Angel is a pain for me to listen to and with those angels "appearing" when she sings it... it's so awkward. But you're right, XOXO PV is also embarrassing as hell. Now when I think about it I cannot decide which one is the more awkward one but at least I like listening to XOXO and that makes the PV for me more bearable.

I enjoy the Lelio PV though. I think that Ayu had a lot of fun while shooting it and it totally rubs off on me while watching :D But yes, all in all Colours PV's were a mess and clearly deserved better.

It was the first time she went on directing pvs, even if with the help of more people that have no experience on it. The final result obviously wouldn't be perfect, but it's easier for her to have insight on the direction of other people once she did it herself sometimes.

i have to agree on that with you. Like the only cover that actually have ever blew my mind and to this day makes me go "wow" was RAINBOW.

also the pics she's been sharing are from the tour phamplet down to the last one we got with Breakdown lyrics. Just saw some pics on facebook.

I think it was more of a "let's all direct the PVs" so the dancers were also part of it which is why it was directed by "A TEAM" or whatever.

IMO, she could probably direct some pretty badass PVs on her own but there was probably a shoestring budget for these PVs on top of a few other voices being part of the fray.

To me it's more a question of inspiration mixed with bad execution and a lack of perfectionisme I mean when we look at the RULE making of it's her who give nearly all the directives and the final result is billions times better ... She also gives the directives for the MV of WARNING and the result is quite decent even if nothing really happen at least it looks profesionnal when you look at it IMO !

I just love this so much.

:weep
this is so perfect

Tbh Angel's PV bothers me way more than Lelio or XOXO...

Giving all the directives and actually knowing what angles to film, what light looks better, how to better put the right rythmn on the video, etc, etc, etc are very different things. Anyone can choose from pre-made options from a professional or describe to the professional what they want to convey until the professional gets to the desired point. Doing it all by yourself it's a whole different thing.

Knowing how you want your cake to taste and look like doesn't make you able to bake the cake yourself.

That being said, I do like the video for XOXO and find Lelio to be so bad it's fun. But I only like 1/5 of Ayu'd PVs.

I'm thinking of it from a general perspective and not really talking about personal preference. Angel's PV looks like they tried to do something (and failed) while for XOXO / Lelio, it was kinda just "HEY WOO LET'S DO SOMETHING".

I tend to agree. Musically I thought Colours was a good, new direction for her to be expanding towards. But yeah, the PVs for it are just embarrassing to watch.