Some heffa even said "what a copycat!"

^It does remind the FEEL CM visually, but the concepts are very different.

I don't remember it

^It starts with with a black background and ayu singing Who chorus a capella while the lyrics appears written in white

"I pray that this singing voice/will reach you.../I pray that this singing voice/will reach you..."

Them the instrumental started, the covers were shown and the narrator announced the album.

I just loved how they picked up the lyrics for this and made a whole CM about Ayu's voice reaching people.

^found it!

awa CM for made in Japan was interesting too

^Were did you found it?

And yeah, the AWA CM was really nice!

I like the CM, but it's a shame all the comparisons to FEEL. That was like 5 years ago and it's not like this type of concept hasn't ever been done before.

^ Who has done it before Namie?

It's pretty different in a way but there's a concept with a Billboard and city too: https://youtu.be/5ags5f565go

I am aware of the fact, though, that ayu's and Namie's are much more similar to each other.

I guess I meant more of the concept of using billboards as the focus and not just in ads. I can't remember specifically because it's been a while, but I know I've seen a couple music videos that use billboards like that. But I do agree Ayu's and Namie's ads are similar, though the tone is definitely different.

So, in fact, Namie wasn't the first to do so, BUT, yeah, TROUBLE and FEEL's looks very similar. I just think, whoever came up with that idea, just set Ayu up to be dragged.

^ agree. unfortunately I thought of FEEL the moment I saw the video on my twitter feed. then I scrolled down and the first tweet was a comparison lmao

Another interesting thing about the CM:

The thing of the outdoors appearing one by one slowly without much fuzz. The whole promotion for Trouble so far was like that. Out of nowhere there was a new insta video, and a demo, and posters with parts of lyrics in stores.

If Billboards actually starts appearing slowly until they fill the buildings in real life, that would be fucking amazing.

Nope

on my hdd

I thought of FEEL directly too. I'm sorry, this is not for the pleasure of criticize Ayu but you have to admit the comparison is easily done. Concept are very similar too.

What? You didn't see Tokyo in 2001 when "A BEST" was released and the city was IRL covered with her face! That's what this CM reminds me of...I'll have to dig up the pics.

lol namie amuro cm vibes.

sorry please no haters

and it sounds cute when she says the word Trouble.

No, for the simple reason I din't know Ayu at this time, sorry.

... and we're talking about the CM. not real billboards from her peak era.

the CM is similar to Namie's and that's it. y'all must accept it. not a direct copy, but it's very similar.