It's a shame that at her most experimental in recent years, the PVs just didn't really deliver. I wonder just what happened behind the scenes that made it so they had to "go it alone" with just the "A TEAM" resulting in the really strange PVs for Ayu standards.

As I dont like Colours album, I dont really consider it PV's as bad.

XOXO wasn't my thing but at least she tried
Angel is very pretty. I would even say that I prefer that simplicity over dramatic Last minute. Last minute is boring.
Leilo may look low budget but I love her outfits and the effects.

Feel the love is a really good / well played video.

I dont really remember merry-go-round, but whatever.

Merry-go-round was her being cute with another guy with images of the city every so often. Also VERBAL stuff mixed into the album version.

Last minute was tbh very 'last minute' so it was great for what it was. She also looked gorgeous. Had the general vibe of some of her older simple PVs.

I do think since Colours, the PV game has been stepped up for sure but still not close to her 'peak' by any means. We're like at Party Queen / NEXT LEVEL level atm.

I never paid attention to ayu's PV's in general. Never thought they were all that good in the first place. A few gems of course, but overall? Never feel like they do the songs justice.

Her PV's from the (miss)understood era are my favorites. And the PV for ourselves is one of my favs too. Stopped watching them in full after Rock'n'Roll Circus. Just watch previews now.

For me, her best video from last records was Zutto... It was simple, yet very very polished.

I thought she really hit her stride during Memorial address when she got three new directors to work on & PVs and from there she just had hit after hit IMO.

Same here, kind of. (Miss)understood and Rock'n'roll Circus were great, but apart from that it's mostly an occasional great PV every once in a while. Though I did love Last minute, it was somehow disturbing to look at her in the eyes for a good 3 minutes!

Anyways, just hoping for something meaningful for Mad World, the song has some seriously activist-like lyrics.

I enjoyed the Secret PVs overall, lol.

But NEXT LEVEL had the godly Sparkle PV, plus GREEN and Days. The only decent PV from Party Queen was how beautiful you are.

That said, I do think the PVs have improved since Colours. I think one of the problems now is that they're just too simple and direct. Look at some of her old PVs and there's so much more going on, so much more to interpret. Now they tend to be one simple idea for the whole video.

I would love to see her make some PVs that could compete with About you, GAME, Because of you, etc... ESPECIALLY since the new songs practically scream for that kind of video.

^ Tbh I never thought her MY STORY videos were as strong as (miss) understood's or than the ones from Memorial Address. They were all rather plain except for Moments and Walking Proud.


And nobody mentioned "Part of Me"?
Sad.
That video is so gorgeous, especially the part where she "dies" as she let's her hair down.

^yes I love part of me! I believe the clip got some love earlier in these threads, when the whole "made in Japan" concept was discussed!

(I could do with another 1LOVE :clapclap)

^ God, 1 LOVE is such an amazing song and video. I remember my best friend at the time was more into rock so when that video came out he became obsessed.

Totally forgot about Last minute! That's definitely a standout in her recent videography.

Last minute is so haunting, I love how she looks and moves in it.

I love that it was the "should I do this?" PV from Twitter, lol.

Pretty sad that she doesn't make PV for Survivor. Mad World is too general for me.

All of the first half of the album should get PVs tbh (tasky included)

Yes, Zutto... is one of my favorite from her last records. I love that she is frozen at the end of it. No wonder, since I'm also a fan of the crossroad PV. It might be boring but I love how she is just sitting there and slowly lighting up until she is burning completely.

I'd also like Survivor to have a PV but FLOWER and Mad World are fine too. I'm looking forward to them.

Winter diary PV was kinda awesome tho, even tho songs was kinda lame

Winter diary's PV reinforced Ayu's definite love of tragic adventures of lovers that commit crimes, lol.

Sparkle PV was a mess when it was released. Everyone had high expectations and then it turned out to be a half assed version of something Lady Gaga would have done, at this time. It was not a bad PV but a lot of people were just not satisfied.
Also some reactions were hilarious. I still remember when the PV was played in a spanish club or something and some people were like "chinese puta!". Do you guys remember?