For what reason?

If it's because it's a summer single then I explained my point that since it's not a smashing hit and doesn't have any special strategy to maintain ayu's popularity, or the single's so it has the usual drops between the summer singles since 2004 just that this time instead of dropping in 100,000+ it will drop in around 50,000-65,000.

Also it might do better than Rule digitally. We will see if it will get certificated.

^ Sorry, for the same reasons someone else posted.(I didn't read the whole thread) Next to no promotion for Rule + album release already announced + Sunrise is a song Japanese are more likely to get into + its a summer song = it shouldn't be such a big struggle for it to even match the sales of Rule.

But Sunrise/Sunset don't have 3 versions or first presses, Unlike Rule/Sparkle that had them.

I remember that when R/S sold like it sold even being released a month before the album and that it had no promotion, it sold good with the help of the multiple editions/first presses. You changed your mind?

And being a summer single is still not enough, from the reason I mentioned above.
glitter/fated and BLUE BIRD didn't come close to their previous summer single sales.
S/S is doing it as well for the same reason.

No, that definitely helped. But Sunrise still should have been able to sell more first week.

Actually I see the opposite happening...a lot of the people who always argued that multiple editions didn't make much of a difference in her sales are now saying she should have released multiple editions for this single. :)

Rule/Sparkle was a better single than this in my opinion. And it was tied in with everyone's beloved Dragon Ball (even if the movie sucked). Even though I like Sunrise/Sunset, I'd still rather listen to Rule/Sparkle than this single.

Sunrise was #2 on the m-sta chart because that chart runs from like Friday to Thursday right? The previous week's releases always chart higher on the m-sta chart because of that, so unless the new singles out are selling significantly higher than last week's, they'll usually rank lower. B'z had a pretty steady week last week and Sunrise sales aren't all that hot so it's not really surprising that it ended at #2. Bold & Delicious/Pride was #4 on the m-sta rank on its debut week.

Not really, I didn't change my mind about it anyway :)
5,000-10,000 is not a big difference, imo.


And again, you are ignoring from the fact that the sales between her summer single each year decrease. fairyland (was it 327,000?), BLUE BIRD 256,000,
glitter/fated 166,000, Sunrise/Sunset around 100,000?
Yeah what's not normal in here and what ayu or avex did that it should be prevented?

(^I do agree that Rule/Sparkle is a better single myself).

^ I am comparing based on her most recent single sales. And based on those sales from the past 2 years, yes I would expect Sunrise to do better than its doing.

Usually Ayu is still #1 regardless on the Mstay ranking - very rarely has that not been so. That's why it was weird to see cause I didn't think B'z had been doing THAT well in their second week.

But the 2 10th anniversary singles had a large 10th anniversary marketing.
The whole 10th anniversary parade and promotion did help the singles a lot.
Rule/Sparkle was right after the 10th anniversary so it didn't do near D/G and MW did and it wasn't for example as mainstream as Days though it did do decently as leftovers from what was left from the 10th anniversary and the whole DBZ thingy even if the movie was awful.

Sunrise is pretty mainstream, but it's not her 10th anniversary anymore and it's already 8 months since it was over.

MW and D/G even got their shibuya 109 posters, no release after those got it.
After the release of D/G ayu wasn't shoved to the public like last year and the whole 10th anniversary marketing factor faded away.

Now that things got back to normal, S/S is doing probably like it should do.

For clearing something up, when I said I think that multiple versions don't enormously help I mean that I don't think that most people get multiple versions but it does help in the sense that people have a good selection. (I always mentioned it as well) but still with or without not a big difference as the figures showed.

Yes we all thought it would outsell Rule/Sparkle, but it seems it won't. We didn't expect B&D/Pride to sell around 1/3 of HEAVEN, but it happened and we got used to her sales not reaching 300k Maybe this is the next step or maybe it's another talkin' 2 myself. It's too early to say.

People should stop turning her sales into a drama, especially since it was already proven that her popularity hasn't been on an increase since who knows when. I am not really sure what SunshineSlayer is trying to point out atm. From what has been posted it seems that the Japanese fans didn't receive the single that well, considering they are mostly the ones who are buying Ayu's physical releases I don't see whats the issue here. On another hand it seems that the casual listeners don't mind downloading it, which is a good thing. And it's quite obvious B'z is doing really well even now.

Oh it's at #2 now, oh well. :)

The thing is...most of the counts that that ranking accounts for is their first week. Only the first 2 days of Sunrise were counted for that ranking vs 4 days of ichibu's first week + 2-3 days of its second week. Usually ayu gathers enough sales in the first 2 days to beat out the remainder of the previous week's #1, just not this time. Since the oricon chart runs tues to mon, that and the m-sta chart usually don't match up.

People just don't like the song... What's so wrong with this? Not every single she is going to release is going to be a big hit, and not every "it looks like a good seller" is going to be a good seller (on the other hand, sometimes songs that aren't very hit-like turn out being hits).

So, if people just don't like the new single, life goes on... She is going to release something better received sometime...^^

BTW: Even if Blue Bird sold less than fairyland, considering the Oricon hits ranking from the 10th anniversary, Blue Bird was better received... (it is one of her top10 hits acording to that)

^
this.

I love Ayu but I still think that's an awful single :no
I'll wait the next XD

Sales arent too impressive. Funny, I thought Japan would eat Sunrise up (maybe they are... digitally). The performances have been pretty good, with lots of energy and audience participation but maybe if she stops that peace-sign pose at the end.
So long as she bags another #1...

but will it even be possible to bag #1 by the end of the week? i'm going to be really disappointed if this breaks the streak. >.<

Here's the current sales rite now:

1 浜崎あゆみ -- 63762
2 モーニング娘。 -- 42011
3 B'z -- 40652

Practically it means B'z has to outsell ayu by ~23000 copies during the next 2 days, which I really doubt.
And even ayu sells 0 for the next two days, I doubt B'z can pull off 20000 on Sat and Sun..

Wow B'z are selling that much on their second week?! Japan is in love with those guys xD;

Meh, to be honest, I'm already looking forward to Ayu's next song. :)

Me too.. I'm looking for an autumn ballad. She didn't release any autumn song for the last two years. I miss songs like Dearest, Voyage, JEWEL (it should be an autumn song, somehow her eye disease delayed the schedule and it came with a winter pv in the end...).

^ I'm glad it wasn't a single! If JEWEL came out as a single it would have given people further reason to complain about Secret! Which I feel was a great album. I'd like to see Ayu experiment with music again! NEXT LEVEL spoiled me... Yeah everyone was buttsore about it at first, but you gotta admit, it at least was different, out there and something she hasn't done before (to that extent).