Yeah, but those people are technically wrong. XD [especially with all the evidence out there now]

I mean, they had collaborations for a while, where Ayu wore their clothes and some dancers did as well, but I think that ended in early 2004.

She also had a collaboration with PUMA before MTRLG and TEAM MESSAGE.

ｗｈｔ？　ｔｅａｍ　ｍｅｓｓａｇｅ　ｉｓｎ’ｔ　ａｂｏｕｔ　ａｙｕ　ｔｏｏ
Ｉ　ｌｏｏｋ　ｓｔｕｐｉｄ　ｎｏｗ．．．ｘＤ

Ｉ　ａｌｗａｙｓ　ｔｈｏｕｇｈｔ　Ｔｅａｍ　Ｍｅｓｓａｇｅ
ｗａｓ　ａ　Ｔ－ｓｈｉｒｔ　ｓｈｅ　ｗｅａｒ　ｄｕｒｉｎｇ　ＣＤＬ　＆　Ｔｏｕｒ
ｂｕｔ　ｉｎｓｔｅａｄ　ｏｆ　Ｔｅａｍ　Ａｙｕ　ｉｔ　ｗａｓ　
Ｔｅａｍ　Ｍｅｓｓａｇｅ
ａｌｗａｙｓ　ｔｈｏｕｇｈｔ　ｔｈｅｒｅ　ｗａｓ　ａ　ｌｉｎｋ
ｘＤ

I don't know if any other artist does it, but Ayu tends to commission certain brands to make her goods, like ASHxDIAMONDS or TEAM MESSAGE.

It seemed like she had a really long relationship with MTRLG [from 2001-2004] but I think her affilation with TEAM MESSAGE has lasted a while longer..

Usually she has some sort of trademark on the shirts like MTRLA[yu] with the A symbol or TeamMess[A]ge or [A]SHxDIAMONDS. XD

She also tends to have her own personal encore shirt covered in diamonds. XD

heavenark looks so boring and typical, while mtrlg had something...I always wanted tpo buy a cap/bag/t-shirt with that logo
ugh...:(

this sucks.

I knew she just promoted their brand, but, still...

I liked their clothes.

Some people say that MTRLG (and MTRLB) brand clothing basically stopped being popular once Ayu stopped endorsing them. I think even a lot of Japanese fans thought it was her line and bought the clothes because she was involved. But once it was clear that she wasn't, sales declined.
I haven't seen anything regarding why the brand name changed (maybe there was a legal issue).

Ohhh wow I thought it was HER line too... A lot of people swore up and down that it was. I had no idea TEAM MESSAGE was the name of a clothing line! I thought that's what she called the talking segment of her concerts!! Like, her team was getting out a "message" to the audience.... >_< Not that weird I guess when her fangroup is called TEAM AYU.... Right? :D

Everything comes to an end at some point... I never assumed AYU "owned" mtrlg/mtrlb.... but i shuuuure as heck love the name and the concept that was behind it (obviously)~ :headache

MTRL**** happens. :innocent

I'm glad I grabbed some stuff while it still said MTRL_ on it... because honestly HEAVENARK sounds pretty cheesy, and their website looks like it too... :no

anyone knows more about

豊田　夏来
１９７６年５月２６日生まれ
１０９『MATERIAL GIRL』の立ち上げスタッフとして press cheaf／バイヤーを５年経験した後、 ２００６年７月に『Girkey』を起業。
セレクトショップ 『Girty's Key』のオーナー兼バイヤー （各国からセレクトアイテム） 同時期、オリジナルブランド『TWOKEYS』を立ち上げる！
年齢と共に、変わりゆく体系をカバーしながら美しいスタイルを魅せるテーマにしています。
オリジナルブランド『TWOKEYS』に関しては、 通販カタログで絶大の人気を誇る『PEACH JHON』 on the カタログ『gj』にて２００７年spring summerより 継続販売中

seems like ayu is not alone involved in MTRLG

That blurb is about Toyoda Natsuki (allegedly the friend of Ayu's who passed away). It just says that this woman was part of the staff/was a buyer for the Shibuya 109 Material Girl store, and was involved for other clothing lines as well.