:roflmao gotta love bad translations XD
can anyone confirm the detail about Europe with a better translation?

According to a friend who is fluent, she's saying that she'd never been to England before and would like to go, and how this tie-up relates to her expanding her career into Europe. HOWEVER: she did not say she was actively seeking to expand into Europe. In my friend's words: "..more like... this endorsement can be used as an opportunity." Note: SHE IS NOT THINKING OF EXPANDING INTO EUROPE [as far as I know from this article..]..

I don't use Rimmel (well, I don't use makeup at all), but it's great to see she's got a new endorsement deal lined up. I hope her songs are used in the commercials. :)

I did not even expect about this...

that is so cool! reminds me of a lot of the Kose images. hope this is really big!

Let me try and translate this.. but I'm not at all fluent so it'll take a while xD

Singer Hamasaki Ayumi (30) is top make-up brand Rimmel's first Asia "image character", she was promoted as Spokesmodel the 27th of this month. For the popular brand that's expanding into 56 countries, Ayu will be shooting the advertisements with her strong eyes and sparkling eye-color.

In the beginning of August she will have an interview / stage debut in every country of Asia. The young women in Asia will be fascinated with the "utahime" (singing princess), who will display beauty with great force.

Might not be a perfect translation, but it does make clear that she will not be expanding into the European market. It just says it's a popular brand all over the world.

And from the sound of it, she'll be actively promoting this in Asia! In the beginning of August, maybe that means she'll also be promoting Sunrise/Sunset!

Neat! We'll see how good the CMs turn out!

that ad picture is beautiful! can't wait for CMs :D

is this the big decision?? :D

Ah I now see the specific piece about England, let me translate..

Also, being with an English brand: "I've never been to England, so I thought maybe this is an opportunity to try and go there.", Ayu said about expanding into Europe pro-actively. The Singing Princess has turned to yet another big dream she'll be running towards


They did use the word "expanding", but I think they mean more like.. Ayumi expanding her personal horizon and visiting England. Not so much advertising there.

wow! it's been a while since Ayu has done make-up! :D

hope to see some new CMs along the way.

This is great. I hope Sunset will be used in the CM's, that would be awesome. :D

thanks for the translations :D
i'm excited with this news, she looks gorgeous in that pic *_*

Thanks for the translation !
Pic is nice, I can't wait to see it in better size :*

that's cool. i like the pic better than the Sparkle advertisement one

Great news, looking forward to seeing the posters and everything that comes with such a launch.

Um, I've never heard of this company. :laugh

It looks like it will be a good company for her to "speak" for. :)

(And it says "for Asia," not US, so no one get too excited. ;))

sweeeeet :heart
I really like that picture, too!

I think it's awesome
Love the ad!

Too bad she's the spokerperson only for Asia