Look at ther single sales. She clearly hasn't produced a song that really clicked with the Japanese public since H. Sales have been decling steadily since then and the only thing that can reverse that is some new material that will please more than just her fanbase.

IMO, it's hard to make something that "clicks" when you've been in the industry so long..

I mean, look at other people/groups that have the same "age" as Ayu in the industry..

Ayu, imo, is doing EXCEPTIONALLY well compared to the majority of that generation. She rarely has drama tie-ins, which are a high determinant in high sales [Flavor of Life, Seishun Amigo..]

I think that Ayu's happy with how she's doing, and as long there are people out there listening/buying her CDs, she'll continue on. It makes me somewhat angry that people believe that because her sales have not been as high as before, avex will fire her when there are dozens or other artists selling less than 10% of what Ayu is selling with each release..

i think its not about songs...but its about ages...
japan love young and fresh people
and for ayu at her age right now she is doing a VERY GOOD JOB!!!
look at misia, mai kuraki, even mika nakashima, ai otsuka, and many other female artist has start to decline their sales so bad...
ayu is really do a VERY GOOD JOB

Ai Otsuka's sales are still pretty okay.. but not as good as they were a year or two ago.. O_O

Like nobody else is really selling singles as high as H nowadays either.. at leats not female solo acts. The whole industry is going down, not just Ayu.. face it.

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