I don't like it either. She definitely looks too old. I really liked the Lumix ads from last year, where they were tinted yellow, blue, and (another color) and the color is reflected in Ayu's eyes, and her hair is flying around.

Besides, Panasonic sucks. Sony imitators need a pretty faces to move their inferior products. Haha.
(Yes, I know Utada hawks Sony products. But not to the same extent, nor is she as pretty. :-D)