Yea, agree… irony is she’s the one that’s ahead of time in year 2000.

watched the preview via her fb, not a fan of that.
the song so nsync, and the pv so britney.

the sneak peek looks cool! I'm glad that the animation video on Minna no Uta is not the 'actual' PV because tbh it's quite underwhelming. I'm excited to see the rest of the video - is it really sign language in the choreography? :luv2

I can't remember any 'interesting' font to me other than INSPIRE - and that was literally 20 years ago :laugh

To me the last interesting font was FIVE's, I guess. (Technically there was We are the Queens as well, but that was a standard medieval styled font, intersting but nothing that much original ahah)

Even though, I don't think a font must be interesting to have a good cover: A ONE had a simple font, but it's one of her best cover to me.

Speaking of BYE-BYE, I think it works, but nothing to write home about. AT least is not jarring as 23rd MONSTER's cover.

OMG!!!!!!!!!

She not only reconstructed her face, her voice is being reconstruted also.
Sounds like AI mixes high-pitched voice.

At 45 she is finally ready to graduate from high school

PV has the same photography as Dreamed a Dream. not a fan of that washed out style of photography, but excited nonetheless.

I was like... where have I seen this concept of chairs but better executed... and then I remember:

https://www.generasia.com/w/images/t...s_cd%2Bdvd.jpg

:D

Ayu's looks like a scene from Batte Royale.

【滨崎步】浜崎あゆみ・新曲『BYE-BYE』NHK Ver. 先行试听～みんなのうた～
https://www.bilibili.com/video/BV1VZ..._more_video.-1

The concept is not really the same. This is more theater and Alu is just simple graduation/shool-whatever as there are school kids in the video and the song obviously speaks to a younger audience.

As for the font discussion: I think fancy fonts are the worst thing on CDs and other media. They are 90% miss and rarely add anything. The only time this passes for me is, if there is a consistent font choice (like for Manga-series and s so on; Mika Nakashima also does a really great job at it and it always bothers me if they don't decide to do it at all- in rare occasions) and not jumping from one cover to the other. Aye had this with her A and they should have simply build around it for her whole career, keeping it simple.

That said, a simple white font aesthetically is the most fitting they did in the last few years.

The cover is really pretty! I like the song as well, can't wait for release day. It's interesting that she's doing this style (sound) now as she never did it originally in the late 90s / early 2000s. But it's nice to hear something different from her.

agreed, and imo she does have decent fonts throughout her discography, some lows at certain points but nothing too shocky to be called lame artwork

...and i rly didnt get the vibe of this song :cry supposedly i'm not the targeted audience :laugh

Thanks for sharing!

I love it !! It's refreshing !

This song got ourselves vibe

As a person who started the topic I should clarify more.
The problem is not just a font but the whole desicion of typography.
The position of title (to put in the lower right angle) / the thiness / the color / the vertically scale

Ayu has a lot of CD cover which feature normal fonts like NEVER EVER, STEP you/is this LOVE? but the boldness of alphabet, the color that goes well with background or color scheme, or the position of the title - it makes the cover looks simply good and outstanding without to be fancy.

Even MADE IN JAPAN that looks like a watermark on a licensed photo, it's still good because they put the title in the center of the picture.

but see, I really like how it looks and where it is positioned. I dislike font that goes across the picture or is placed somewhere in the middle (23rd Monster, A Ballads 2). And looking at the current example, the font checks everything I like. It has a good position, it is alldingend, it looks simple and every other placement would have been to playful for me ( I could see it on the bottom in the middle tho). The only thing that bothers me that they are switching up the font and size every time.

edi: STEP you is a good example of why a font should be simple and white. It hurts the eyes, it is barely readable and for me it is too big (yet it works cause it looks like a glamour shot)

https://youtu.be/bKptjDks-hA?si=_l9qOmloLSwmyt2E

Her face really bothers me in this new PV... She kinda looked normal again last year, and now it's almost scary ��
The song is good though, catchy and refreshing! If she drops an album in the same direction, it should be a good one!!

It has something from the Return Road Live 2020 I think it was, with all the fingers pointing towards her? Reference to her school time being an outsider? Then I am asking myself whether she is deaf or pretends to be deaf because no lip synching in the class, only when the time has stopped or being alone...questions and more questions..