I wonder if the gas masks mean that women are suffocating because they cant express themselves so outwardly...Like what the lyrics suggests too..be bold..even to "touch"? that kinda thing. the 80s show Women so demure and innocent..but Ayu then transforms into this fierce, hot, strong woman.

i havent watch the PV at all...(im remaining strong haha)..but from what i read and the caps...

I love Sparkle! Ayu has good PVs and bad ones, but she very rarely has a PV that SHOCKS you! I love this PV because it has a strong resemblance to Startin' (which is one of my favorites!). I love it when she hints at current pop culture, because most of the time she's so different form it. A fun, fresh, sexy PV for a fun, fresh, sexy song :yes

I'm going to wait until I get my copy to see the others, from what everyone said, I'm looking forward to Curtain Call. NEXT LEVEL....... not so much.

SPARKLE = Because of You + Ourselves + Kanariya

Curtain's Call = Pride ~Episode II~

i love sparkle anyway,it's just different....i love dark side of ayu...

I love Sparkle, because it's really funny.

I dislike curtain call. Bad song...boring PV. It reminds me of an 80's ballad...and then I told deli it did, and she instantly named the song :laugh And yeah, reminds me of a song mariah sang. But actually reminds me of a lot of ballads from the 80's and 90's...so...I don't really like it...She looks good though.

Sparkle is like, hypnotizing. I love the clashing colors. My favorite part is when Ayu's eyes turn red and her head jerks around. I'll admit that I tend to like her weirder PVs, and this one is pretty weird. The concept of an innocent cutie having a head full of bleeped up thoughts with loud colors, fierce women, and masked men is intriguing with just the right dash of creepiness.

I agree with whoever brought up the comparison to Fergie in "That Ain't Cool", though--I thought of her INSTANTLY at the part where Ayu bends her leg up. LOL

I also had a similar reaction to Sunshineslayer at the end, when Ayu is bouncing on one of the guy's legs. Certainly haven't seen THAT before in an Ayu PV, and I'm not sure I want to.

Curtain Call fit the song very well, but I don't imagine myself watching it over and over. And Next Level was boooooring...it reminded me of Depend on You, kinda.

Sparkle----- fresh, bold, creative. totally love it. very unAyu but that what's cool about it - you never know what to expect from her. i love her black hair and those latex suits. hot & sexy but not ****ty. fav part of the MV is definitely her red eyes. ha.. and those close up shots of face. similar to rule.

When I see Sparkle I think of: alterna + ourselves + Startin

Thas a good thing because it was a terrific PV :D. Like others have said, its refreshing and unique. She looks super hot in the latex :thud and looks like Kazuyoshi is improving (let's hope future ones don't suck too). He has Ayu doing weird facial expressions again but strangely the expressions worked in this PV; they are sexy and arousing when they work with the beat of this song. The cyborg dudes were kinda freaky but not nearly as freaky as the clowns from 1 LOVE/alterna or the dudes with Ayu faces in ourselves. I like the visuals of that gooey fluid thing whatever it was :shrug around 3:15. I was expecting some sort of "Windows Media Player Visualization" in this upbeat song so I liked that little part being there. I think this is the best PV of NEXT LEVEL. Its like the "alterna" of NEXT LEVEL.

Curtain Call was sorta boring but I also found Pride boring so PVs with her just walking the entire time doesn't seem to be my thing. But this PV gave me a good laugh when that white guy just goes up to Ayu and opens an umbrella for like 5 seconds :rofl. Curtain Call PV was alright, I can't dislike it because I dig the song. The song feels so powerful.

The liquid falling in Sparkle definitely reminded me of the white liquid falling on the screen in the Because of you PV.

That falling liquid in Sparkle was a nice touch!

I can't believe it. I watched them O.O rawrrrr

Sparkle - this PV is CRAZY! lol. ignoring the last part (for the wrong ideas) Ayu was totally wild there. I love her poses and struts. Though the director didnt make a clear distinction between the significance of the scene changes I think we more or less got it this time. Hope this means its for the better. It's a really different PV from Ayu like what most of you have said. I kinda enjoyed it...though I was thinking "ARGH DAMN IM CAVING IN"
I like the part where they pieced together many Ayus singing that one line..it was how I pictured it to be..some digital maniac kinda effect. & Red eyes was FREAKY! And the liquid thing was quite tacky lol

Curtain call - I loved it. It was touching and beautiful. The fact that is was one-shot and very RAW was just...amazing. It's like she is walking down the path of 10 years with all those snow/rain/leaves...all the hardships then Fireworks, showing a grand peak. The curtain closing and opening...I think it was brilliant because of how raw it was. You could see the crew and all that. The making would be interesting. It was strange that guy opened his umbrella for such a short time ahhaha!

AT LEAST...u dont blatantly see Ayu's dancers. hahaha..All 3 new PVs have Ayu in the focus so...yay

Sparkle:
Oh god that was amazing. LOL I think i JIZZED IN MY PANTS. Okay ill stop haha.
It really was that good though. Loved the latex and the little 80's part
However the only part i didnt like was when she was against the black metal wall and her knees were pushed in, it made her look like a fricken broken skeleton LOL

That thing where it was all wavy fabric around her and she was in the middle was soooooo coool.

Curtain Call: ...um... The man holding the umbrella couldnt dress any better for this PV LOL.
It was okay...maybe there should have been a bit more related to the lyrics XD
The PV wasnt really as sad as some of her other ones id say..
I think the director could have done a better job with directing Ayu :)

SPARKLE: 9/10
CC: 6/10

SPARKLE is very nice PV. The latex tights, and the 80s style... This video reminds me of Madonna (classic Madonna). She had a lot of PV like that.

Curtain's Call: love the one-shoot PV. Hate the director (Luiz guy). And he's like... showing all the property in making the PV. Though I can't imagine how big the setting is.

NEXT LEVEL: haven't seen yet.

Kazuyoshi makes me so frustrated; I can't watch a new PV from Ayu without looking for flaws ever since Mirrorcle World. I felt like he was inspired by the older Ayu videos and decided to wrap Sparkle all up like a big mess.

In my opinion, I really dislike the fact that everyone is being inspired by the 80's. I'm probably sure no one thinks the same as I do, but I'd rather have today's decade be its own. For example, fifty years from now, I don't want to say to my childen, "Oh yeah, in the 00's, it was all about renewing the 80's! We ran out of ideas, that's all!" Seriously, I'm just disgusted that we are falling back into the past and not creating a new future for everyone. Plus, I can't live like everyone else these days without wearing bright rimmed sunglasses & a huge-vibrant-text-on-my-t-shirt. (Just exagerating.)

That's just the way it's suppose to be.

ANYWAYS.

Seeing Ayu do something exciting and new is amazing, but seeing Ayu taking the 80's into her music... well, what can I say? I'm a big fan of Ayu, and I'm trying to accept the things that she's doing for NEXT LEVEL, but after watching the Sparkle video... Ugh, I really really really don't want to blame her for my disappointment, so I blame the director instead! It's so weird watching Ayu ride on a red masked guy as well, which I'm surprised that I wasn't the only one that saw that.The only part I really did liked was when the paint was dripping down from the top; pretty. By the way I love the song.

Curtain Call:

I like it. Wish the video was longer.

Yeah, I actually like the PV. But that moment just had my jaw on the floor. It only last for a few seconds before it cuts away, so maybe not everyone noticed. But that is by far the most ****ted up moment of any of her PVs or anything live - it rivals some of Koda's most obscene moments imo.

Curtain call is nice, goes with the song.
Sparkle frustrates me a little. It could have had a storyline with just a little bit more thought. Like the gas mask men go and kidnap 80's Ayu and try and turn her into another latex Ayu and we think it works until the end where a gas man takes off their masks and ta da...is 80's Ayu who winks and walks away...

http://www.youtube.com/watch?v=C3mKQT08_rk

spot the similarity... its a song titled "Gravity" by Sara Bareilles

^ The umbrella part is certainly kind of freaky...
At least this girl walks better than Ayu did in the pv. :)

Yeah, it reminds me of Kumi, too, the whole latex theme to be honest.
Maybe that's the reason I love it so much. :P
I just like this kind of song and PV, being wild and sexy.
And Ayu is so pretty in it.

I feel disappointed with the PVs... :(

But Curtain Call is a bit better than sparkle..