Zutto... (short ver.) PV
 

I like it so far. Though doesn't it seem like her lip synching is off? Or her voice doesn't fit her like it's been polished

The old mv style is coming back xD

Love it so far, reminds me of MOON's PV.

it's pretty and x-masy - and that's what I basically wanted, so I like it :)

I might be wrong, but it seems like it's on purpose. She's slowly being frozen, so it might have something to do with how she's lip syncing.
Still, looking forward to it! :D

very beautiful!

Nice :)

Her sitting in a room doing nothing. Just like Moon except they swapped out her getting covered in black slime with ice. Kind of like a weird mixture of the videos for crossroad and Moon. In all three she's getting covered in something.

LOL.

MOON - black ink/oil
crossroad - fire
Zutto... - ice

EDIT: in Don't look back, half of her face is "covered" in messy makeup.

Nothing WOW, but I like it a lot.
She looks stunning in the freezing scene. It's been a while since I found her beauty astonishing like in this scene.

I just thought "FROZEN!" when I saw those ice scenes lol. :D

news site wrote that shooting was made in real cold room with -10℃

She looks gorgeous <3 And I love the whole 'frozen' concept.

Simple but effective. Ayu looks beautiful.
In a real cold room? I assumed it was all filming tricks!
I like that the preview pictures didn't give the whole thing away so the frozen bit was a surprise :)

Looks like a quality video! Alright! I hope the rest is just as good.

Sparkle - Latex ;)

that's pretty much the end of the pv, so not much else can happen really lol

gorgeous thougggghhhh

Really nothing special from the PV.
It looks nice but it's nothing amazing.
Even with that being said, this is sadly one of her better PVs in recent years

I like it. It's been a while since we've had a PV like this.

(Also am I the only one thinking she looks a bit like Famke Janssen in the frozen scenes?)

I think she's just suppose to look frozen

i love the preview already.
ayu looking so gorgeous in the ice room.
reminds me of FROZEN let it go instantly...
hail to the queen Ayu! haha
can't wait for the full version!!

I can't wait for the full pv. I miss this kind of PV from Ayu. At least she wears two outfits at different places. The pictures that Ayu posted before doesn't hint any frozen so this is a good surprise to me.

Am I the only one who can't open it and gets a "Invalid source" warning? :(

Lol christmasy? No.

It looks amazing. Kinda reminds me BoA's Winter Love frozen room just that it looks way more colder and frozen and isolated.

Yessss!! I couldn't quite place it but yes, definitely! Haha

I hope they didn't just spoil the PV but I think they did LOL
I love it! Ayu is frozen yet the chorus feels so strong in the preview and it's quite a unique clash

her position in the chair reminded me of Moments haha

I like it. Ayu looks gorgeous. Thank you!

Hurray for Ayu-centric PVs once again! I'm so annoyed that her dancers feature prominently in recent years. It's time to go back to focusing on 'ayumi hamasaki' rather than 'Ayu & Band'.

I like what I'm looking at!

I REALLY REALLY REALLY love it.

like it's been a while since we got a PV with these nuances and hidden symbolism. the last ones were probably from 2010.

Amazing pv. Finally they used a good software to make the effects. Even if it's only a preview, I could already say that it's her best 2014 pv . I have just expected a simple and beautiful pv but it's seems that there are more than merely a pretty Ayu singing in front of the camera.

It is really nice! Cannot wait to see full ver.

OMG!!! This is so cool!

She looks beautiful, I can't wait to see the whole PV!

The best software is indeed reality itself ;)
(real frozen Ayu)

EDIT : Do roses really shatter like this when frozen ? Oo

reminds me of yuki no hana pv
but its more gorgeous...

some of yall won't like my comment, but she is giving me kim kardashian mixed with jean grey from the xmen movies and I fucking love it

lol they did give away the best part didn't they? xD Avex, you're idiots xD i still hope they didn't xD

there is so many pieces from her older music videos and it feels very nostalgic. Moments, Momentum, MOON, crossroad.... i really like that. It is going to be very pleasing visually. And i like the fact that symbolism is back.

The couple of things that throws me off is her voice + her image they don't exacly go too well together. And that styling on the frozen scene...what's up with all that cleavage lol ?

It seems to be the same place and probably the same dress she wore on the cover.

really liked it =) she looks thinner than usual btw

I love it! it's simple n pretty.

Probably liquid nitrogen?

Although are people safely allowed to touch things after they've been dipped in liquid nitrogen? haha

Maybe they were fake roses (candy roses) ?

obsessed with this. She looks fantastic.

i was totally thinking the same thing and then i thought of crossroads. and is it just mean or did they really get her bad angle cuz they made her look really old. i mean that wig. sheesh.:shakehead

It's really like opposite ver of crossroad. She was blonde back then = now dark hair. Fire = Ice. I like it visually. I dont dig the song (Walk would be more Wintery A SIDE song for PV + I just like Walk and Last minute better) but I love her look. I will do many graphics with this pv XD

the pv looks pretty good so far!

I saw people eat something dipped in liquid nitrogen =) just don't touch nitrogen itself

it does make me think of MOON and Crossroad.
She is super pretty and I like the song

gorgeous ayumi

Omg finally a good looking PV.

She's so pretty :heart

I saw on fb that they went down to -10ºC to make the PV, so maybe the roses were frozen. Also the lamp behind her seems to have frozen water.
You can see how the air of her breathing comes out into a cool place when she sings (I don't know how to explain better in english sorry -_- xD)

I think it's a great concept, and also hope there is more at the first half of the video than Ayu just standing, but I wouldn't mind if not either ^^

IDK if it's just me, but it's looks so strange Ayu, looking like a mature woman, in this cold/dark atmosphere having this girlish voice, it simple doesn't match.

As for the PV, yeah, it looks... nice, nothing special, although the effects look good.

The concept was pretty cool, literally, but I don't know... she just kinda look weird from that prolific side. Maybe because she in that duck lips mode on or something... and she looks skinny.

Loving her new pv!!!!
really can't wait to get her cd!!! :)
Thanks for sharing!!!!!

loving it!!! Thanks for sharing!!!!

The "frozen" ayu looks like some weird old plastic version of ayu. Not a good look.

Like others said it makes me think this is gonna be a MOON/crossroad type PV which were kinda boring. We'll see.

Really satisfied with the direction of it, the frozen scenes were stunning and very reminiscent of some of her past PVs!

I'm not digging her "warm" look however, it's too spring wedding for me to be considered wintery. Everything else is A+

Wow! :luv2 I absolutely think this PV is the total definition of "simply beautiful". :D That's truly what it is.....simply beautiful! :heart Everything about this PV is looking positively gorgeous! :love

I'm totally loving the whole setting of the PV, and how ayu's "freezing" as each moment goes by. :) Her entire look is also total perfection! She looks completely gorgeous! :heart From her pretty hairstyle, all the way to her beautiful outfits. I love it all! :heart That pink dress & that big white dress (which is probably the same dress from the covers) are both incredibly stunning & make ayu look so, so gorgeous! I like the setting/background of the PV, as well. :) I think everything has this "mysterious" type of vibe too, like, I have no idea what's going to happen next! I totally cannot wait to watch the full PV. :)

"Zutto...", the song itself, sounds so incredibly beautiful. :heart I'm totally thinking it'll be yet another beautiful ayu ballad, that I'll totally love! :heart I look forward to hearing the full song. :)

I'm kinda with you on that, though it might have been on purpose to have it look more "spring" - It works pretty well as a juxtaposition against the frozen scene, which I think was their intention given how the sets are made & how the shots are composed.

I hope so too. I hope this isn't the climax of the PV. But shed usually kept the most interesting part out of the short versions so fingers crossed the first two verses are good in the PV

Its perfectly safe, it basically dries and freezes when you take it out of the liquid. It would be like touching a frozen rose left out in the snow overnight or touching the ice in your freezer. Some people even use it in cooking

In fact, the two sets are precisely opposite.
White rose, clear water in glass, white lamp
Red rose, red wine in glass, black lamp

Oh wow! I was wondering if she did do something like that, ha ha.

Director: "Okay, and to really get the correct freezing effect, we're going to have you sit in this super cold room."

Ayu: ;.; "But for the sake of my fans, I will do it!"

See, she still delivers. :P

I do love her dark/frozen/freezing state in this music video, though to me, her voice doesn't seem to fit with this concept...maybe it will grow on me.

^I believe her, I mean, we saw Ayu with real ink in MOON PV

The song and the pv...definitely our old Ayu feel is back!! :)

maybe the PV has connection with MOON...we never know until we see it in full

I hope there's a little more going on in the whole PV than her sitting around looking gorgeous in two different settings...but that might be wishing for too much. LOL

So is this the only PV for this single? Do you guys think there will be one for Last minute or walk?

I don't know, I was expecting a PV for Ivy, and she didn't make it. I don't think so.

So freaking great. I LOVE stuff like that. The detail! <3

Having watched the full PV, it 's nice, ayu is very pretty. She.made me surprised with her dance in that dress. I don't like much of the second part cause it's tumultuous but it's not bad at all.
Very cool PV in this era