"Who are the female artists that you wouldn't want to use in a CM?" - Ayu in 10th
 

I don't know if this has been posted here... Got this from My First Gossip Blog, who got it from Idolgravure XD


I didn't think that her deafness would affect her CM stuff :X In fact, I was really surprised to see her in the top 10, until I read the reason... well, I was surprised with Matsushima Nanako, she may be past her "expiry date" but she's still SO pretty! The other reasons are all pretty harsh...

wow 10th? its not a good place...

no hitomi too? :roflmao i think she was a CM queen in japan once...

That's a bit lame reason to why not lol but oh well =P

That's something I'm glad ayu wasn't in the top 5 in LOL.

though kumi is there >_<

Im surprised ERIKA isnt there. I'm sure Kumi's comment will slowly, VERY slowly die away.

wow. didn't expect such a survey. -_-

poor koda..

at least Ayu was in the last place. though it's still not v good.

This seems really fishy. :|

At least they give reasons =/

Well, I looked at some other articles on the site and they talk about the whole Maki and Ayu avex concert too.. :|

Not a very reliable source if you ask me. @_@

Hmm that's a bit mean really. Just because she doesn't have hearing in one ear doesn't mean she can't do CMs. Has her image suffered because of this? :/

So it's like Tokyo Sports, then? Then yeah, I might dispute it.

If ayu would be really ranked up like that I don't think that Panasonic would keep their contract with her =P.
She makes Panasonic's products sell like hot cakes therefore they are keeping their contract with her.

that's a bit mean saying about her physical condition, i don't tihnk it will affect anything

I think Ayu being 10th is actually in a way good! she's at the bottom of the list..and let's just be happy because she's not in kumi's place

that's kind of a mean poll to conduct
oooh, I feel dumb. When I first read that I thought they meant her looks cause uneasiness and concertn and I was like, that's not nice!!
lol-worthy...
"vulgar style" - ouch...
"working with her necessarily creates friction and problems" - ouch times 2

awww, I knew Kuu would be on that list

Well at least it's not really anything nasty about her.

.__.
But if this is true, then that's really unfair because of her partial deafness.

LOL, what a stupid reason to not put Ayu in a CM

:roflmao Serious, get over it Japan.

O_O
wow...

I don't think the survey is "mean". it's just honest. their answer does not mean they don't want Ayu because she's deaf, the reason why they don't want her is because they are worried that she'll distract people from the actual product with people worrying about her condition.

it's not a big deal, most companies won't be able to afford Ayu anyways. and only top level brands use Ayu so they don't have to worry about overshadowing their product.

I wonder tho, will Ayu ever endorse panasonic audio products now that she has the ear problem? she used to do those MD & stereo commercials for panasonic too, all she now does are for lumix.

She also had the D-snap audio promotion... there just wasn't a song attached to it. Something with her floating in a blue dress. :O

O.O i don't know what to say...isn't that discrimination against disability?

lol this is so lame that other's are being affected by ayu's deafness more than ayu herself.

how on earth Dewi Soekarno is on the list too???hahahaha..
LOLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL!!!
it's really a weird survey :D

hahaha laaaame :P whatever xD thanks for the info.

I think (maybe) it's because when people see ayu on tv, instead of talking about the item she's promoting, they'll be talking about her deafness. i dont think it's because her deafness is being discriminated against, rather it's something people will talk about instead of the product. i asume they want "problem free" people haha. so if it's that reasoning, i guess it's ok if she's on the list.

You know, I'm surprised ERIKA isn't on this list. D:

She's probably above the list. LOL [aka, she doesn't have to be listed. It's implied. :o]~

'Hamasaki Ayumi, because her physical condition gives cause for uneasiness and concern.'
Huh?

http://i115.photobucket.com/albums/n...ers/wadaa1.jpg
ahaha Wada Akiko #6? LOL
She deserved the #1!! xD
http://i115.photobucket.com/albums/n...hers/wadaa.jpg

i dont think her deafness can affect for CM or sales

To clarify, the reason is not about her deafness directly but for the possible uneasiness and concern due to the deafness. Even then, I don't agree with that because I think it's false since people don't feel uneasy nor concern when they see Ayu. Might as well leave her out of A-nation '08 since she might cause uneasiness and concern there. The real reason is she's expensive or has other things to do. Actually I wanted her to be number 1 where the reason is that she's expensive, because I think it would be funny. :)

hmmm... at least itz cuz of her ear and not cuz ppl dislike her

It's kind of a lame reason because although her hearing is affecting her work, it's not affecting it like crazy. Mostly just her singing. CM = acting. :S Oh well.

What they said about Aya Ueto is mean!

Well actually, Erika Sawajiri is in demand.

That was a rumor, and I sort of don't believe that she was incredibly in demand. :|~

Despite that rumor, I still don't think many companies would want to work with her.. lol.

This is an asinine survey, not only for ayu but for the other artists as well. I have never seen such ridiculous reasoning

I was Hoping Kuu wasnt there...but guess she wasn't spared...

The reason for AYu is just...lame..

wow, how unfair. ayu's been doing fairly well with CMs lately, despite her condition. i don't think it has any change of her CMs whatsoever..

This is such a dumb poll... Haha...

I bet there isn't many choices to choose from...

And a lame reason for Ayu... XD

Thx anyway... =)

Well, even if the reasons are lame or dumb etc, I guess advertisers would be really cautious on who they choose for advertisements, because there ARE people out there who would think about Ayu's well-being when seeing Ayu in an ad, rather than the product.

I was surprised by the title of this thread and read it a few times before realising it's seriously what it is. XDD I thought my eyes were playing tricks on me. It's rare to see a negative poll around, actually (but it's not oricon, so maybe that's why.)

I agree with you =P
Don't think this survey is that bad.. And it's funny to see Koda up there lol Japan doesn't forget things easily =____=

yea, it's a totally lame reason...

This is the business world people XD No matter how unfair it sounds, it's kinda true that, because of all the media attention Ayu's deafness got, if random people (fans or not) see her in a CM, they'll think about that issue, and not really about the product. Just like, with Koda, they'll think of the rotten fluids and stuff.

The poll doesn't mean she will never have CMs again :) Just that, right now, companies are cautious when considering her. And I guess the price would be too high for most anyway.

Wow, Kuu before Ayu? Kuu recoverd fast from the whole rutten-thingy I see...

Past her expiry date? :rolleyes

I think you got it wrong.
#1 is the least wanted for a CM and #10 is the least not wanted XD

Weird reason for ayu, but I don't think it's a lame poll, it's valid information for companies to know who the customers wanna see and not.

Very well said. Guys, CMs are BUSINESS! Not charity. I wonder why people mix up both :shrug This poll is not lame, lame is people complaining about it LOL Obviously there has got to be a reason for ayu to not be wanted on CMs as much anymoree. She doesn't make as many CMs as she did back then. And also, as Halla pointed the interesting question, yeah, I don't think she'll be doing the panasonic audio advertisements anymore.


Turn on the tv and start watching the commeecials. How many people with disability, paraplegic, blind, deaf, etc do you see on commercial that aren't advertising health products? Almost none. How many people look great and healthy? Many. Is there a reason for it? Obviously. Marketing works with image. They want to give you the feeling that you can look healthy, vigorous and awesome if you buy a certain product. Just imagine someone like Amy Winehouse? Do you think companies would like her to advertise their products? i think se's highly unsuited, mainly because of her image and health problems. Again, marketing is business, not charity and compassion work.

Have you made an interview with japanese people to draw that conclusion? If not, you're kinda jumping to a conclusion here. Also, wasn't there a presentation ayu made in one of her concerts in which she was constantly adjusting her left ear headphone and people were getting really uneasy and concerned about it? I believe I read something about that somewhere.


Even if this happens to be fake or w/e, the reasons seem pretty reasonabe imo.

Oh haha. XD Thanks for clearing it up! ^^

Um, that's a messed up reason for Ayu...
Poor Ayu. I don't like this survey :eviltongu

Wow! Just wow! Your whole passage was perfectly said. *____* I-I absolutely love it. :heart I can't say anything because ur whole message said everything I wanted to say. Just awesome! :luv2

honestly, who has the time to conduct these?

^That's what I wanna know when Ayu wins in the Oricon polls. :rolleyes

why is Dewi Sukarno is on the list? Is she famous in Japan too?

I don;t really care. Ayumi hasn't done many CMs lately anyway. As long as I concern, she only featured in Lumix

Here's what was put on the original post:

An advertising company works with that, and, as part of their jobs, they do have to carry out surveys with both companies and the population to give a general idea on what companies and public want, so that companies can follow what will be best suited for them to catch the public attention to ther products. It's not a matter of who has time, but a matter of building up data to match the interests of the company. Again, business.

Impact, I always love your posts!

I posted this here because I thought it would be interesting to discuss, but most are just saying that the reason is lame and not thinking on how the advertising business works. Yeah, it's harsh that when you're not pretty and healthy you won't get as much success on that area (CMs and ads) as a perfect person would, but that's how it works: you get someone who has fame, looks, health and who's loved by lots of people, and you get the success formula for an ad.

It's harsh, but c'est la vie.

Good for you, she's not that high on the list this time :rolleyes

^...but she's still on the list. =/

Anyway I'm glad ayu isn't #1 or even on top 5 there and that the reason is not something like "her look is bad", "she would sell the products low", "she's a *****" etc.
Meanwhile she does some Panasonic CMs with tie-ins of her single songs
even after she revealed that she is deaf in her left ear (Mirrorcle World).

We can kinda see it in a positive light. Avex has to find new tie-ins for ayu and most of them can be better than the several weak tie-ins (and panasonic) she got on the recent years. XD

That's is a pretty dumb reason :/. Discrimination!! :(

on the bright side Kuu finally ranked high in a poll <_>

^ haha

Koda Kumi, because of her unfortunate "rotting amniotic fluid" comment

WTF! can anyone explains to me what is that fluid & what happened?

Well yea

:laugh :laugh :laugh

Unless, I'm wrong though, they said physical condition. I think that could mean a lot more than just her disability in her ear. I just don't think it's entirely fair that people are call this poll lame though. I mean, this could mean at a lot as this is a look on how a companies may view her on certain things.

@Sakamoko: It had something to do with having babies and after a woman turns a certain age, their are at risk of having a child..or wuteva. =/ Crappy description of the scandal..I know. :tipsy

I know it's not fair to call the poll lame, which is why I posted saying I wouldn't call it lame.

The poll itself isn't lame, but some of the reasons sound funny =P
Though those reasons really might won't be good to pick them for CMs.

Question here:

Do you guys think the ayu would ever do another d-snap CM?

as we know the D-snap uses earphones, so to be honest, if they make her do those CMs again, in a way, she would be faking it, and the product wouldn't sell well. So my guess here is that PANSAONIC knew about her condition and decided no to use ayu for the last products for d-snap.

She wasn't even wearing the earphones on the wallpapers.
http://img145.imageshack.us/img145/3...k800600vq8.jpg

what are your thoughts guys? are there any news on this?.

I think that she can't be the spokeswomen for the d-snap anymore, it could hurt both PANASONIC and ayu.

I don't think she'll do the d-snap anymore either, but she'll most likely continue promoting the Lumix products. Maybe she'll promote some other Panasonic product in place of d-snap.

I read that as, "Her perfect look would be too unrealistic." I didn't realize it was because of her deafness. Kinda silly if you ask me.

Well, interesting to see she's in the top 10, but good to see she's at the bottom! :D

^Tbh with u guys, I forget that she's even deaf in the right ear until someone brings it up. =/

IF this is true, the reasons they listed not only for Ayu but for those other woman are complete and total **** from a bull. >:O

You've got a huge point T_T".

seriously? Take koda kumi for example. After her infamous "rotten amniotic fluid" thing she said in public, many people started to hate on her. Her sales dropped. Now, if you had a company trying to sell a product, would you take the risk of hiring kuu to endorse that product, when there's a great likelihood that people will associate their anger for kuu with that product? No way...I don't see how it's a complete BS at all.

^Well, big make-up giant KOSE took the chance with her. =/ I can't say for sure if the company was effected or anything but still....it indicates that she isn't a risk to a certain company.

What Kuu said was stupid, sure, but Kuu is the exception on that list, not the rule. Her inclusion is a valid reason, I'll admit that, but the other women? "Past her expiry date?" "Reminds people of divorce?" What the hell? I wasn't aware that if you had a pair of ovaries you had an expiry date as far as your interest was concerned. Maybe these women should just pack it up and go live in a cave somewhere. :rolleyes

So it might be the same with ayu...
Maybe companies that have no relation to sound products will have no problem taking ayu (unless she's too expensive for them). XD
Therfore she's 10 on the list too and not on one of the high places.
Like out of 145 companies maybe just 40-50 voted for her with that reason.
Maybe even less companies it's just estimated.

Kose had a contract with kuu way before that problem happened. If they decided to keep her though, they were obviously aware that there were risks to be taken but maybe for them specifically, the benefits would be better because even with people thinking what kuu said was rotten, they still might find her pretty and sexy, and the lipsticks and w/e market wouldn't be as affected (hypothetical example). However, I doubt all those companies interviewed work with what kose works. Maybe some of them sell products for 35+ "rotten amniotic fluid" (according to kuu) women? who knows :laugh...The fact she was pointed out for that problems and that many companies would avoid advertising with kuu does not mean NO company would ever use her for advertising.


Some of those companies might sell stuff for the younger audience or maybe for the male audience? In that aspect, a more mature woman wouldn't be interesting for them and maybe they'd prefer someone younger and fresher. The reason "past the expiry date" sounds very harsh, but I can see the point LOL
Reminding people of divorce: what if some of the products are jewelry and stuff related to a man presenting a woman? Divorce could affect the sales LOL Also, we have to see we're talking about Japn, not the US. Maybe divorce there is much more a tabooo than in certain other countries, so a recently divorced woman might give a really uneasy feeling to the public? i dunno...

^You make it seem like that woman would be a golddigger. :laugh

LOL which woman?

^The divorced woman. XD

Btw, i'm so curious *took a look into ur siggy*

:roflmao Well, it all depends on who she was married to before divorcing. If it was some creepy ugly and with a terrible attitude huge company boss, I'd even understand more the companies concern over not wanting her on CMs :laugh

:laugh

the reasonings are stupid cultural bs.

They need to get over themselves.

wow interesting..haha

Ouch. O___O

This is SO LAME!

Even though she had the petite size and disabled left ear, it does't mean she wasn't able to carry the responsibility as an endorser.
Just look at the latest Lumix CM, she did so fine even she has a disabled left ear.

BTW, I don't want to think that Ayu cannot do the D-SNAP and D-AUDIO CMs anymore. :(

That's what we think outside of Japan, but my boyfriend who is from Japan even said that it was a pretty bad offense by Japanese culture standards. It wasn't so much the thing that she said, but the way that she said them which was considered very crude.

I'm glad that Ayu is at least not in the top 5!

It may be cultural BS or whatever, but if it is something cultural, the reasonings aren't stupid at all. A local company has to respect their local culture if they want to get people's empathy over their products. I still don't understand why people are mistaking business with american morality, ignoring that Japan is not US, that business is not charity or a social equality campaign, and that business does require that their targeted market has to be well studied before making investments and promotions on it. I don't even study market or business but I know the relevance of those, because it's so obvious that you don't need to be majoring on those to have such a basic knowledge. If Japn's population and culture still has skepticism over divorce and other taboos, a company can't just ignore that fact when they're going to promote their products, just because in United States of America people wouldn't care. They may even make use of controversial themes in a commercial, but only if the general idea where it will be placed is indeed very good and has a higher chance of appealing to the public than causing repugnance, or unless their targeted market is actually those few people who are tolerant over the controversy, because if not, they won't put their company at the risk of losing a lot of money only because they ignored such a trivial thing. :yes Business is cruel like that.

Look at what the media try to force on us everyday: That being beautiful is not accepting yourself, but actually using a lot of cosmetics products and using the most expensive clothes to try to achieve the impossible beauty patterns. That looking like a model is what everyone should try to. That you can only be happy if you have all the latest techonology devices, some of them in which you won't even use 20% of their capacities/utilities. Every day we're bopmbard with all kinds of BS culture that the media tries to build in everybody's mind. This is how some things get to sell so much. This is probably why CROCS are so popular, when they are so fugly and obnoxious. This is the power of business, and someone who knows how to do it, can only succesful and rich. Someone who understands of business and its applications won't care about compassion and equality if they have better means to get their way accross $$$.

I'll just quote what Bazaa said, because it makes so much sense:

cruel comments.
but then again all these surveys are quite useless XD

How many times does someone have to explain this to u guys?! :irked

*waits for someone to complain about ayu being on the list and ignore everything he just said* :rolleyes

=(...how horrible...

Koda Kumi, because of her unfortunate "rotting amniotic fluid" comment....<--LOL

wow people need to get over that...really

Who really gives a **** what these greedy corporations think? All that matters is what 'we' her fans think of Ayu!

Wada Akiko = Hisamoto Masami, y/n? :|

Anyway, I thought "artist" meant singer, so I predicted Koda Kumi would come first, but she didn't. So. Yeah.
The reason that the companies noted Ayumi was kind of true [from a marketing viewpoint], but when you'd look at it as if a human being with a heart, you'd totally look past her medical condition.

I agree with this.


And regarding Koda, I'm sure she would've been up there no matter what, she doesen't photo very well and she cannot change that.

Of course anything that gets to the public eye will make a spokes person more or less valuable for a company. A spokes person is a commodity, not a person with feelings in this context, just like a foot ball player.

In sales everything counts. Certain products women sell better to men and vice versa or the other way around. It may sound sexist in some context and it may change over time as culture changes. Why doesen't a braid afro-beauty slon on the corner here use caucasian women in their ads? because they want to attract an african audience and putting out somehing else would hurt sales.

Since we're talking about some cultural differences, here are two cases.

-Kobe Bryant, arguably one of the best NBA basketball players now, cheated on his wife and yet he still makes commercials for Nike. And I don't think anyone even thinks about that any more.

-Hikari Utada, arguable one of the best j-pop singers, does not make any commercials anymore other than for her record label (correct me if I'm wrong) because she, like this poll's first pick choice Kanda Uno, would make one think of divorce.

I chose these two for their similarities; they are very popular and likable in their respective countries and they are good role models for the most part. So one conclusion is that Japan is more sensitive on marital issues than America. Since I'm not too keen on Japanese culture, I have to ask you guys, does this conclusion make sense?

I can't answer with accuracy here because I personally don't know much about japanese culture to be honest, but look at what happened to Ami Suzuki. She was blacklisted in the record industry just because she sued some guy that clearly took advantage over her, but since she had a contract with him, there was this thing in jpan's record industry that it's very rude to sue those you work for (of course the history might be a little different as I personally don't know much about it, but it seems like the reason for her blacklisting was really BS). Also, those HP! scandals with some artists smoking and being suspended or even fired, etc. I doubt this would happen to some fairly famous american artist. I think there's a lot of things about cheating and other issues that involve trust and honor that can really be sensitive to japanese people. I could be very wrong though.

O__o

i'm just glad ayu's not at the top...

that sucks...

I'm glad ayu wasn't in the top 5 ^_^

you people are so naive. If you're going to throw millions of dollars on an ad obviously you want the best possible choice and of course it's gonna get picky. They are not lame reasons.

Lol what does acting in short 30 second commercials have to do with being deaf in one ear? I don't see why those two relate at all, but whatever.

unless she advertise something that's related to hearing like d-snap or cellphone then yea it can relate to deaf in one ear.