Ayu, new RIMMEL spokeperson for Asia
 

http://i47.photobucket.com/albums/f1...hoto1_7095.jpg

http://www.sanspo.com/geino/news/090...0507021-n1.htm
http://news24.jp/entertainment/news/167095.html

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*EDIT*

-Translation-
-Official wallpaper-

cool, that's awesome.
I always liked to see her do RIMMEL

Is she actually gonna say "Get the London look" in the ads lol? It'd beat Kate Moss - her voice annoys me.

mi|kshake~

ayu has the London Look!
This made me very happy I love Rimmel make up~ =D

omg that's awesome! much better than wacoal~

OMG!~ RIMMEL ?!?~ does that mean we'll hear her on tv all over the U.S.?!! (excited)

Yay! For Asia... I wonder if that could make her appear in American/English commercials? Or would whoever is the current American/English spokesperson (kate moss?) keep doing commercials? P:

I'm not surprised. In fact, I guessed this about a month ago when I saw Ayu in concert. lol They're selling Londom Rimmel products at the concerts now (only 500 available per concert), and I was able to get one.

But I'm glad to see they're actually moving forward with the promotion. Can't wait to see the CMs! It's been a few years since Ayu's been a spokesperson for makeup products.

And, who knows, if this does well enough in Asia, I wouldn't be surprised if Rimmel decides to have Ayu do CMs for worldwide advertisements =D

I don't think CMs will be in US/Europe, because she's just the spokeperson for Rimmel in Asia

Oh my...she looks GORGEOUS in that ad. :love I'm very excited for this. :yes

We should've seen this coming.

Awesome gig, Ayu. I suspect a new song will come out to endorse it.. probably an upbeat track.

"Sparkling Gradation Eyes"... two sparkling tie ups in one year haha.

Nice, already was thinking about that when I saw polka-dot-jewel's pics of the RIMMEL products which have been sold at the concert =)
I really like RIMMEL products especially the Lash Maxxx Extreme Black Mascara^^
Ayu looks gorgeous as ever :) great deal.

this is great news! hope we'll get cms. Ayu's eyes look huge in the pic...but she looks nice. :) Its been such a long time since ayu endorsed for cosmetics...I thought I'll never see ayu do it again.

nicee :heart

She looks great. I can't wait for the commercial really, and the song that will accompany it ^^

THATS GREAT!!!!!!!!!!!!!!!!! :luv2
new CMs coming soon, YAY♥
thanks a bunch for the news :D

wow, it's great to see Ayu doing stuff for a big cosmetics company again ^^

From the bad google translation...
Reads like Ayu said something about expanding into Europe?

:roflmao gotta love bad translations XD
can anyone confirm the detail about Europe with a better translation?

According to a friend who is fluent, she's saying that she'd never been to England before and would like to go, and how this tie-up relates to her expanding her career into Europe. HOWEVER: she did not say she was actively seeking to expand into Europe. In my friend's words: "..more like... this endorsement can be used as an opportunity." Note: SHE IS NOT THINKING OF EXPANDING INTO EUROPE [as far as I know from this article..]..

I don't use Rimmel (well, I don't use makeup at all), but it's great to see she's got a new endorsement deal lined up. I hope her songs are used in the commercials. :)

I did not even expect about this...

that is so cool! reminds me of a lot of the Kose images. hope this is really big!

Let me try and translate this.. but I'm not at all fluent so it'll take a while xD

Singer Hamasaki Ayumi (30) is top make-up brand Rimmel's first Asia "image character", she was promoted as Spokesmodel the 27th of this month. For the popular brand that's expanding into 56 countries, Ayu will be shooting the advertisements with her strong eyes and sparkling eye-color.

In the beginning of August she will have an interview / stage debut in every country of Asia. The young women in Asia will be fascinated with the "utahime" (singing princess), who will display beauty with great force.

Might not be a perfect translation, but it does make clear that she will not be expanding into the European market. It just says it's a popular brand all over the world.

And from the sound of it, she'll be actively promoting this in Asia! In the beginning of August, maybe that means she'll also be promoting Sunrise/Sunset!

Neat! We'll see how good the CMs turn out!

that ad picture is beautiful! can't wait for CMs :D

is this the big decision?? :D

Ah I now see the specific piece about England, let me translate..

Also, being with an English brand: "I've never been to England, so I thought maybe this is an opportunity to try and go there.", Ayu said about expanding into Europe pro-actively. The Singing Princess has turned to yet another big dream she'll be running towards


They did use the word "expanding", but I think they mean more like.. Ayumi expanding her personal horizon and visiting England. Not so much advertising there.

wow! it's been a while since Ayu has done make-up! :D

hope to see some new CMs along the way.

This is great. I hope Sunset will be used in the CM's, that would be awesome. :D

thanks for the translations :D
i'm excited with this news, she looks gorgeous in that pic *_*

Thanks for the translation !
Pic is nice, I can't wait to see it in better size :*

that's cool. i like the pic better than the Sparkle advertisement one

Great news, looking forward to seeing the posters and everything that comes with such a launch.

Um, I've never heard of this company. :laugh

It looks like it will be a good company for her to "speak" for. :)

(And it says "for Asia," not US, so no one get too excited. ;))

sweeeeet :heart
I really like that picture, too!

I think it's awesome
Love the ad!

Too bad she's the spokerperson only for Asia

omg so exciting... she's gonna come to every country in Asia in August??? Heh, doubt so, but I can't wait to see her all over Rimmel stands in Singapore (if there're any)!!!

She looks great too!

Thanks for info and all translations, love you guys!

Awesome! Ayu looks beautiful! I can't wait to see the CM's for this, and maybe a new song with it? :P

Wow this year ayu got amazing tie-in stuff! Honda, Dragon ball Z movie, Dandy daddy drama, and now Rimmel! I wonder what's going to be next for ayu! I hope that they won't heavily edit ayu like Panasonic. It's too bad that they never did this for her 10th anniversary last year..

I hope this means a new song!

fixed that for you lol

RIMMEL is epic! I'm happy to see her do RIMMEL ads, mainly 'cause I hate Kate Moss... O_o

damn shes hottttt!!!!

she looks great!!

That's a great gig for Ayu. I wish the picture was bigger cause all I can see is her huge eyes and a somewhat bewildered expression, but then again its not like Rimmel should care because Kate Moss' has only 1 look and look how long she's lasted.

thanks LNany

she looks good in that pic :yes

Yay a new cm soon :P

WAH :luv2 so proud of her!! :love :yes

RIMMEL is a British brand? No wonder why she has that London look...

And by the way, where specifically is RIMMEL based from out of UK?

bye bye wacoal...
welcome rimmel!!!
i hope this time, the promo will reach indonesia, because wacoal did not use her in here

The Rimmel's smokey or whatever quad she's advertising looks pretty awesome. Reminds me a bit of Revlon's colorstay eyeshadow quad..

/makeup off-tangent

Nice to see her advertising for a makeup company again. :D Official Japanese Website. And her makeup looks really great (working the smokey eyes, Ayu ;) )

source taken from WIKIPEDIA:

Rimmel is a cosmetics brand, now owned by Coty, Inc.. The House of Rimmel was originally founded by Eugene Rimmel in 1834 in Regent Street, London, UK.[1]

The Rimmel name now fronts a wide range of make-up products, aimed at the cheaper and trendier end of the market. Rimmel's target market is teenage girls. The company is based in London and sells itself partially on a "Swinging London" image, using the name Rimmel London in many adverts. In the past, Rimmel was modelled by ITV's Holly Willoughby. The current face of Rimmel is controversial British supermodel Kate Moss, alongside new faces pop-diva Sophie Ellis-Bextor, Lily Cole and latest Empress of Pop Ayumi Hamasaki[2]

Rimmel is readily available in pharmacies and supermarkets. Some of the range's most popular products include lip glosses, Hide The Blemish concealer and kohl eye liners.

Rimmel is also available in the Germany, Poland, Japan and United States in some shops

-EDIT-

I like how they wrote 'Empress of Pop Ayumi Hamasaki' instead of 'J-Pop artist Ayumi Hamasaki'.. :D

ayu meets THE LONDON LOOK official wallpapers:



absolutely beautiful :thud

^Whoa, stunning.

is that only me who feel that ayu looks weird in the pic....??

Her eyes.. so ... entrancing..

Rimmel London is one of the biggest make-up brands in Europe alongside Maxfactor. :P

It's greeeat news. So she'll also be having a debut in these countries?

Rimmel's products are available in American stores too.. haha.

They're not as big as Covergirl or Maybelline here, I guess, hm.. They call it the "Number One Makeup Brand in Britain" so I guess it's pretty huge.

She looks STUNNING! I'm grabbing one of the wallpapers! I just wish there were a 1280x800 size lol...

:thud:thud:grumpy :love huge eyes!! but i don't like her hair like that...

This together with the ViVi photoshoot are very beautiful.I really like them both.:luv2

I see Rimmel London commercials quite a bit... actually, I don't see them quite as much anymore, but I used to see them quite a bit. I don't see the products heavily advertised in stores, but I know I can buy them, at least at Wal-Mart.

I think even Ayu knows that if her being the spokeperson in Asia is big enough, that she could even be in advertisements in Europe. Of course, if this IS a huge hit in Asia, and she DOES go to Europe, they could very well sponsor any kind of tour / concert she has there. (Yes, Rimmel London is one of her AT09 sponsors.)

I'm very excited about her visiting the different countries in Asia! She'll have a very busy month in August, with a-nation, Sunrise/Sunset, and Rimmel London! I do wonder what countries she will be visiting, though... I know the translation said she'd visit every country, so I do wonder if she'll actually visit every country (with the exception of North Korea, of course)... maybe it means she'll have advertisements in every country?

oh wow that's really unexpected! it's good but i never liked the brand and always thought of it as a cheap-ish brand in here.

WOOOT! Sorry, I know all caps is not cool but woot! I still buy rimmel and was hoping she would do something for them. Now I know where all my paycheck's goin. :D

Wow this is really great!! And Ayu has the best eyes for modeling makeup!! She doesn't even looks Japanese in those pictures!!

Finally, a makeup tie in. XD It's been a while.
Also is the jacket she's wearing the same as her tour jacket? :/

wow, this is awesome!!!!!!!!!!!

but when it says Asia, does it include Japan? Cuz her bra stuff was only for other parts of Asia minus Japan... lol

*edit just kidding, it does, as the wallpapers are from Japan's Rimmel website :P

Hope to see something soon from this :D I wonder if having an Asian spokesperson will help the brand gain more popularity?

Oh and I find it interesting that both ayu and kate moss are short. Kate Moss, for people who don't now, is one of the shortest female super models in the world, only around 5'6'' and ayu is around 5'2''...though still shorter, it's interesting to me... haha

She does have the best eyes for makeup modeling! ^^
Maybe this was the "big decision", cause she knows it could possibly lead to a Europe tour?

I don't think these ads are going to be used in Europe, so why would she go there for a tour?

this is exciting! i've never tried RIMMEL cosmetics before... but maybe for our dear old ayu i will give them a try ;p

There were Rimmel London tie in products at AT009 before she blogged about her big decision I believe.

i always thought that ayu deserve to be make-up model, she has the best face, its just so weird that it takes so long for her becoming make-up model again...

after looking through my makeup collection...I do have stuff from rimmel...this brand is available in major drug stores along with other major cosmetic brands here in canada...I shall buy more of their stuff :D

Is rimmel any part of KOSE? coz I saw copyright KOSE on the bottom of the rimmel jp website.

Wow...do you think Rimmel will be credited for providing cosmetics for her now? Interesting. I love the ad though.

I'm not quite sure how. Aren't these Rimmel ads just going to be in Japan? Anyways, at least she got a new contract to make up for the Wacoal one.

STUNNING picture of her!! :luv2 The ad's a bit cluttered, though, from an advertising perspective. I'm not a fan. : / I think I'll take the picture and edit out a bunch of stuff to make it more "clean." :yes

wow its great!!!!

The picture of Ayu reminds me of her 'a song is born' cover just with all the extra eyeshadow in addition. :P Same hair same face and all.

This is really great news! Can't wait to see her ads around here. This really is for most of Asia right?

that's good news!

That's awesome! <33

yaaaaay!! super cool! I don't love the pic but hope she's gonna do amazing CMs!

Great news!! She looks gorgeous, her face and hair kinda reminds me of "A song is born" single cover, without the background off course^^

Woah! Ayu looks really weird in that picture o.o

she looks awesome! i hope her ads will appear in my town and i'll get a photo of it :luv2

It's the first time I hear to talk about rimmel.
Ayu is really cute *.*

thanks for the HQ but...i mean...it's like...

"hello deer, why yes you are in my way, and yes I am going to hit you with my car"

but...it's nice she got another contract :yes

good news.. lets hope this makes for a nice tieup song

It's a good thing for Ayu and a good news for us *_*
Great look on this picture!

naxxo.licious™: thanks for saring that big picture!
i love that look

cool....
does this add to the moving global theory..lol

Great news, I like Rimmel a lot.
The pic is nice, but her eyes are too huge for me. o.O