Quote:
Originally Posted by ayu_fan929
How was A BEST 2 not promoted well enough? On the release day alone, she appeared on 8 TV shows. Plus, there were posters, promo trucks, booths around Tokyo.
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Lots of promotion does not automatically equal stellar promotion. Just because they had it plastered everywhere doesn't mean it was effective. I'm talking about the overall strategy; I personally don't think the covers were all that great, and they could've lowered prices by a bit for the first press editions. Those are examples of how they could've promoted it, besides just making sure its presence was ubiquitous. Promotion was decent, but it
could have been better.
ayumisarael has a lot of good points too.