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I'm not surprised of Namie getting more popular and Ayu selling less. Namie's music style IMO attracts more people now. As for Ayu, she has been sticking with the same music genre, except for the hardcore rock that is getting less and less popular in Japan. HIGH and MIGHTY COLOR (a rock band) aren't as popular as they were when they debuted. Right now, people seems to be a lot more into urban or mellow rock like YUI, ayaka, Kobukuro... Pop is slowing fading away.
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Girls' Generation is ♥.

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