I didn't know what they were up until about a year ago, and I've been listening to Jpop for over 5 years. >_<;; I thought they were just there to see what you bought (sorta like a receipt or something maybe...), so I threw them out. To this day, however, I still don't feel the need to keep them. I'm not a 'collector' of sorts. I don't believe in buying something just to keep it in mint condition. I love my CDs to death and you can see the love in them. My very first Ayu CDs have been man-handled to death because I love them so much. So when there's an obi with them, I don't really care what happens to them. If I really like them, I'll keep them someplace and then probably lose them.