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His English pronunciation in songs is probably good (if he speaks well enough, he should sing even better), so my strategy would be to release a super-catchy song on the radio and make listeners wonder who he is. Or he can perform at a highly-publicized event. Regardless, I think it'd be good if he took America by surprise as opposed to a ridiculously hyped debut. Hype can go both ways, but surprise can only help him and not hurt him.
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