Ayumi Hamasaki Sekai - View Single Post - "Who are the female artists that you wouldn't want to use in a CM?" - Ayu in 10th
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Old 21st June 2008, 12:23 AM
*Petit* *Petit* is offline
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Join Date: Aug 2005
Location: Bruxelles
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Quote:
Originally Posted by Halla View Post
I don't think the survey is "mean". it's just honest. their answer does not mean they don't want Ayu because she's deaf, the reason why they don't want her is because they are worried that she'll distract people from the actual product with people worrying about her condition.

it's not a big deal, most companies won't be able to afford Ayu anyways. and only top level brands use Ayu so they don't have to worry about overshadowing their product.

I wonder tho, will Ayu ever endorse panasonic audio products now that she has the ear problem? she used to do those MD & stereo commercials for panasonic too, all she now does are for lumix.
I agree with this.


And regarding Koda, I'm sure she would've been up there no matter what, she doesen't photo very well and she cannot change that.

Of course anything that gets to the public eye will make a spokes person more or less valuable for a company. A spokes person is a commodity, not a person with feelings in this context, just like a foot ball player.

In sales everything counts. Certain products women sell better to men and vice versa or the other way around. It may sound sexist in some context and it may change over time as culture changes. Why doesen't a braid afro-beauty slon on the corner here use caucasian women in their ads? because they want to attract an african audience and putting out somehing else would hurt sales.

Last edited by *Petit*; 21st June 2008 at 12:26 AM.
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