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When I read that I assumed it was because she's so busy. Ayu has a lot of fans and if they thought a company was overworking her, it would mean bad publicity for them. Also some people don't feel comfortable around deaf people. I know Ayu is just half deaf, but still companies don't want any illness to be associated with their products. Cold but money is cold. Just think about what qualities the perfect celebrity has to have to endorse your product. I think that even though Ayu is on the list it won't affect her too much. She is still very popular and she sells.
As stated before the poll isn't mean. It would make sense that an advertising company would want to know which celebrities the companies want to avoid. CMs are advertising.
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