ayu changed people's lives through her music, lyrics, personality and style...
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At 23, Ayumi Hamasaki, Ayu to fans, is the most powerful figure in Japanese pop music. She's sold more records than any other musical act for two years running in the world's second-largest music market. Her frequent makeovers determine the course of fashion. Her huge black eyes peer out from billboards in every corner of the country. Fans memorize her lyrics, transform into Ayu clones and swear she's changed their lives. Marketers clamor for her endorsements, borrowing her name and image to peddle everything from cell phones to doughnuts.
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And this is why she's different from other artist ...
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Like her megastar predecessors Seiko Matsuda, Akina Nakamori and Namie Amuro, Hamasaki's fame was spun out of the air by clever marketing. But Hamasaki is the rare J-pop queen who has seized her own power, wielding it to control her career right down to the fonts on her tour posters and the makeup on her oft-photographed face. For fans, the story of her by-the-bootstraps climb to pop royalty makes her even more worthy of idolatry.
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http://www.time.com/time/asia/featur...aki/cover.html
She control everything about her own image as Ayumi Hamasaki.