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I'm sure Ayu is one of the richest singers in Japan these days, mostly because of her extensive touring & merchandise sales.
Tours and merchandise are a way better source of money than music, I'm certain that she makes most of her money that way.
I'm also sure that each of her commercial endorsement deals are worth at least 1 million USD each. There's a lot of money involved in advertising in Japan, even less famous stars get like 300k per campaign. and the pay for top campaigns is so good it'll lure hollywood celebs in japan too ...
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