Quote:
Originally Posted by truehappiness
Probably under 10%. (~8%?)
I think avex is trying to hold Ayu back so that she doesn't have so much power over the company.. I believe that was something that was brought up in the past. They did not want to rely on Ayu too much, so.. yeaah.
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As much as it was great to see Ayu in complete dominance of the Jpop market, I think it's a smart move on Avex's part to not rely solely on her like they used to. It's not good for one artist to have so much sway over the well being of a record company, especially since the day would inevitably come when she no longer has the popularity she once held, which seems to be happening now. I don't mean to say Ayu's unpopular, far from it, but she doesn't quite have the grasp she once did on the market.