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Originally Posted by SolarAngel
The funny thing about ayu tie-ins is that they don't seem more popular than her regular singles. For example Dearest, it sold around the same amount as endless sorrow and NEVER EVER and Heaven as fairyland and STEP you. I guess games and anime just need songs so for me there's not much to read into it. I know very little about hikki but i thought flavour of life was a kick butt song before i knew it was a drama tie-in. I was thinking maybe tie-ins tend to sell better because the song quality is generally better? Not solely based on the fact that it's a tie-in. Like the only songs of Do as Infinity i find above average are tie-ins. It was funny because i had established 2 of their songs as my favourites and a few years later when i watched inuyasha, THEN i realized they were theme songs.
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I think Ayu's tie-ins are not that strong (except for Inuyasha, maybe?), but Lumix and these other ones I don't think that help that much in sales. Same for animes in general, being in one doesn't mean success, I think Dearest would be almost the same even if it wasn't featured in Inuyasha (although it helped the song become a classic .
But there are some dramas that really boost sales. Like in Utada's case, her song was featured in Hana Yori Dango, that's really popular in Japan. I think the single would still have sold relatively good without the tie-in but it probably helped sales in general. Madonna had a tie-in in a drama recently and it really helped the sales of Hard Candy, and the song isn't even a single from the album, so it helped in the promotion. That clearly happened in NANA days, Mika and Yuna sold really well by being featured in the first movie, but as you said, the quality of the songs were superb as well.
I think tie-ins help only if the drama/anime/whatever are successful.. If they aren't that popular, the sales aren't affected that much only by being featured ^^'