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That has always been the point in the whole ayu vs hikki sales discussion, if you leave tie-ins and taste in music out of the picture.
If you compare to food, ayu keeps feeding the casual listener so a lot of people are gonna be like "nah, we're still full, we'll eat at the next meal". With hikki, she starves people and when she finally releases something, people are like "OMG must eat!!"
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