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1.5 mil? Combined or for a single PV?
As for the Ayu vs. Hikki PV debate...ehh, they both got their share of good ones, and their share of crappy ones. Personally I yawned through the Hikari PV (I honestly don't feel like watching someone doing dishes. I see that everyday already at home), and I think DR is where she hit her stride, PV-wise. On the other hand, I found MW dull (although the art history nerd in me loved the architecture and the surroundings)
It's a toss-up, honestly. I don't expect any artist to constantly making good PVs throughout their career. PV, in the end, is just another form of promotion and marketing strategy. It's about target audience and etc...
I wonder how much of the budget was actually for traveling and renting the place for filming...Seeing that everything has gone up lately...Seeing that I think most of Fairyland PV cost are probably in able to buy/rent a place and allow it to burn down and all the security around that.
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