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Originally Posted by SunshineSlayer
How does caring about the PVs = not caring about the music and lyrics? In fact most people would argue the opposite that these days the PVs focus too much on a glamorous image and not enough on content...
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Although, I don't agree with that, because I believe her pv's have always successfully put the message across. Together When... was just as poignant as Dearest and many, many others. What I meant to say is that people seem to be focused on the impact of the pv rather than the pv itself. I don't understand how people think that Marionette is overrated and I don't understand how people don't see the breathtaking beauty of JEWEL.

People need to look past all that and just enjoy the damn video AND the song.
While I agree that Ayu's pvs are important for her career, they're not everything. By far they're not everything. I honestly don't think Ayu would have a career without her music and lyrics. Anyone can make a good pv with the right material. Not everyone can write heartfelt lyrics and music like Ayu does and I think that a lot of people don't seem to notice that as much, which is a shame considering that this is a place that calls itself Ayumi Hamasaki Sekai.
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Originally Posted by ArchangelLegend
I don't know Japanese. ^_^ So I just listen and wait on how I react and feel about the music. Same goes when I watch a PV or a performance. As for the lyrics, I tend to read the translations later in hopes that I'm actually listening to something with meaning. Since I have rewritten some of Ayu's lyrics in English, I have I good idea on what they mean.
Regardless, I love eye candy! I mean who doesn't want to like to look at pretty and shiny and sexy and glamorous and everything-that-makes-your-eyes-go-pop things? O_O
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At least you like the music, but I honestly think at least a minor understanding of Japanese should be required if you're listening to a song in Japanese. It's just my opinion, but I don't get how people can listen to songs in other language and say that they understand them just as well as people who actually know what the lyrics are saying.
My point here is that Ayumi Hamasaki is a lot about the lyrics. Her lyrics are her music most of the time! So it's just hard for me to understand how so many people can go without knowing a little Japanese on her behalf, especially since most translations can't really be trusted and are even "creatively enhanced" by a lot of translators.