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Originally Posted by reixminako
Although, I don't agree with that, because I believe her pv's have always successfully put the message across. Together When... was just as poignant as Dearest and many, many others. What I meant to say is that people seem to be focused on the impact of the pv rather than the pv itself. I don't understand how people think that Marionette is overrated and I don't understand how people don't see the breathtaking beauty of JEWEL.  People need to look past all that and just enjoy the damn video AND the song.
While I agree that Ayu's pvs are important for her career, they're not everything. By far they're not everything. I honestly don't think Ayu would have a career without her music and lyrics. Anyone can make a good pv with the right material. Not everyone can write heartfelt lyrics and music like Ayu does and I think that a lot of people don't seem to notice that as much, which is a shame considering that this is a place that calls itself Ayumi Hamasaki Sekai.
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I don't think anyone is really arguing against what you are saying though. I think it's pretty basic that what matters most is the song and the lyrics. Its not a bad thing though to want a good PV to go with it. Or what if the songs turn out to be not so good? Great PVs can enhance average songs.
You are also assuming a lot by implying that people not happy with her PVs must not speak much Japanese. I'm not really sure how exactly one correlates with the other actually. Sure, there are some people on this forum that probably have not read her interviews or all of her song lyrics and are primarily into her for the image but all I know is that I'm not one of them...and I think that the vast majority of the people here do care about the music and lyrics.