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I don't know what you and Luv are discussing about but I get your idea, I mean, that promotion technique is quite desperetly due to the minimal sales of physical CD's nowaday, so to increase sales that way... And it's a completely different case for MJ, he was in top of the world when he released vids massively (Bad to HIStory), and of course most of them where millon-dollar extravaganzas shoot all over the world with huge casts, impressive effects and complex coreographies... I don't recall seeing that on Rihanna's vids anyway
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