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I'm under the impression that Ayu does choose her the directors herself and she has much more input in her own image & music than the average avex artist.
though I'd assume that her pick has to be accepted by the people at her team responsible for the funding and her executive producers.
I think her management can mostly only influence the PV making process on the planning and concept level, I believe the director is solely responsible for the final product.
in general I think Avex is the best at making PV's, there's this air of quality about most Avex PVs even for the less popular artists compared to artists on sony & toshiba and etc. even artists like Ami Suzuki have really cool & pricey-looking PVs eventho their sales are in the thousands only ...
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