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Originally Posted by Halla
I think the real reason why she's just "Utada" on her western releases is just not to weird out people not accustomed to foreign names. it's just a catchier stage name too.
I don't doubt she has herself stated that, but back when she released Exodus every article/interview she was one made it obvious that she was this multi-million selling japanese superstar releasing her first english album, instead of just presenting her as a "new" artist.
I bet it's going to be the same this time around too, if she does any promo.
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That too. It's a new name and a new identity -- or at least she originally intended it to be. And I don't know why her promotion team keeps pushing the "Big in Japan" thing. I don't think very many people will give a crap whether or not she's popular in Japan. But, just you wait -- the chorus of "She's the Japanese Britney Spears (a comparison neither complimentary nor accurate)/(insert whatever popular American artist)!" will start up soon. It's a combination of laziness on the part of writers (they have to have some gimmicky angle to shore up any writing, about music or otherwise) and her promo team even volunteering the sales numbers in the first place.
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I sort of agree with you about StarGate, while I think a lot of songs by them are great but especially their mid-tempo work is starting to sound very much the same.
Utada's "Come Back To Me" is a "Take a Bow" by Rihanna or a lot of Ne-Yo songs like "Mad" with just a new set of lyrics 
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I have to disagree (opinions are so much fun...!). I think they're one of the worst things to happen to mainstream music in the past few years (among many others, of course). Just when I thought it couldn't get any worse, the StarGate clone songs came marching in. "Come Back To Me" is actually melodious and tolerable (my opinion, of course). It seems as if her voice fills out the track (thankfully the lame production is slightly less noticeable than say "Take a Bow" or "Mad").
I'm sorry I even listened to a second of "Mad" -- but, sure enough, the same tinny drum loop is used in "Come Back To Me". As in all of Stargate's "productions".
Mainstream music does not have to be bland!!
