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I don't see why people keep referring to "Precious" and "EXODUS" as failures...
We can't really be sure what she would've done to promote "Precious" because before the album was even released EMI had begged her to come to Japan and write in Japanese. She basically just left. It wasn't that she tried to promote it and failed. It might as well have not been released in the states. She abandoned it.
I don't consider the start of her American career being until EXODUS. And sure, none of the singles were a hit or anything and the album sold poorly; but Utada has stated MORE than once that she didn't intend for the album to marketed to the mainstream and for it to be big. It was a project to give her the creative freedom she could not have in Japan.
Now, she's actually attempting to go mainstream. If she wants to try and make something out of this, I'm very confident IDJ will back her up 100%. She said in the MUSICA interview that all the executives and reps. at IDJ kept asking her "What do you want to do, what do you want of this?" If she tells them she wants to promote-- they will.
And they already are doing a lot more with this than they did for EXODUS. A MySpace is a big big step forward, imo.
If someone quotes this post, it better not just be the first line. -.-
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