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I doubt they will use the cover for promotion.... unless (god smite me for even considering this XD) it is from the same photoshoot the album cover is from.
A little offtopic: But how does a new artist, such as Utada, go about promoting correctly in the US? The city I live in is very small. I never see any promotion for an artist except for an occasional poster in a record store or commercial on TV. It's not like Japan with the countless music shows and giant billboards and stuff. xD
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