[*Petit*]

Originally Posted by Delirium-Zer0

On the contrary...

This video's art direction was absolutely spectacular, and one of the best things about the video. The Direction was horrible, yes, but they're two entirely different things.

The art director decides on things like color choices, color changes, video effects (not those in the realm of editing, but things like "let's make it less saturated" or "let's give it a dreamy quality"), and the overall "look" of the video. The director decides things like camera placement, how people move, and often the concept. The director says "let's give this a worms-eye view" or "i want you to walk quickly, like you're in a hurry" or "this is gonna be filmed from Ayu's POV." Not at ALL what the video is nominated for.

The art direction in "GREEN" was fabulous. The art director decided ayu's clothes should go from White to Red, that the outdoor scenes should be more brown, that the Red colored things outside should be brighter than everything else, that the pink backdrop on the stage should be purple when she's up there. Things like that. That stuff was the high point of "GREEN". The color choices alone warrant a full interpretation discussion. The video might not win this award, but from a filmmaking standpoint, the art direction was VERY strong in "GREEN".

THanks for making this post.