Quote:
Originally Posted by ruixiong89
This news has to do with the new approach Japan is adopting to boost its slumbering economy. Japan has decided to use 'soft' power to bring about a boost in its economy, hoping to use its cultural products such as manga, anime and Jpop to attract increased exports from its country to others. Getting away from hard marketing, they hope with the large media influence and market Japan has in other countries, they would be able to inject a lot more funds into Japan's economy.
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I'd say it's about damn time they did. I have no idea why it hasen't happened before, maybe because of too much of an superiority/inferiority complex (America "always" being the ultimate goal??), or maybe it's much asier now that more markets are open to the japanese in the rest of asia, which is the most natural place for them to sell their culture abroad.