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SunshineSLayer, + other, thanks for great posts.
I think one of the reasons ayumi has seemingly reach another status is due to the heavy online and thus overseas exposure. She's the most known japanese female pop star abroad, I don't really think there's any doubt about that.
I don't think that at the time of ayu, there was little competition among female idols/artists though, allthough I must admit I don't know that well jpop in the 80s 70s etc.
Looking back, it took som years for ayu to emerge as the number one star among the female idol/entertainers, she didn't reach that status untill maybe A BEST or I am.. at least not in the sales departement. ALlthough they weren't by avex, Ami Suzuki, Mai Kuraki, Utada Hikaru, all the girls of H!P even Rina Aiuchi and there are more I cannot remember right now that would be counted.
I don't really know what happened, but sales for most female artists plunged even more than the rest of the CD market shown by the lack of female releases in the yearly oricon. THe "generation" after these huge female sellers didn't achieve the same success (koda kumi, ai otsuka, YUI, ayaka etc) and it's basically in a rut right now.
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