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All about promoting the song pretty much. And I expect it to be more promotion for it in the next days/weeks, as the album release comes up, and this is still the debut song and a second single has not been announced yet. Besides it is too early to start promoting a next song. Look at all the big stars, and how long they promote one song before another one comes out. So I would think that's why. And it's good that tghey focus on one song for longer.
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