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I think Ayu's concert T-shirts are cheaper mainly because of the fact that they're made to be mass produced in quantities upwards of like, 50,000-100,000+ given that Ayu has tons of tour stops and shows to at least 200-250k people a year..
This is compared to the boutique-ish way that TEAM MESSAGE probably does things. Clothes by most labels like TEAM MESSAGE or you could even say BAPE (obviously, TEAM MESSAGE isn't as high profile as BAPE) will have higher prices because they don't produce as many articles of clothing. I believe MTRLG was a bit of the same, just even moreso expensive. Womenswear seems to be very VERY expensive when it comes from a Japanese specialty label... and there are a lot of them too.
I don't believe Ayu's designers have any creative liberty when it comes to the articles of clothing that have the label's design on them. Usually she has them add her "A" on them, but that's about it.
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