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Sure it's different, but IMOmainstream japanese can be music is less "safe" and more progressive (within certain limits) because fans are extremely loyal compared to western fans and buying patterns. A japanese idol in will more often than not offer a much bigger musical variety over a much shorter span of time than any western band/artist's entire carreer, even a band like morning musume. Ayu took ten years to explore the same amount or more genres as madonna explored in 25.
ALso, due to this one might argue that there is more variety in the songs that appear in the top 10 on oricon than on the billboard charts in the US or on europan charts.
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