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Sony is known for promoting only if there's a major tie-in. That's what Sony relies on, they pretty much do nothing beyond that. For example, H&MC was promoted like crazy during Ichirin no Hana release -Bleach was ultra popular then-, getting on almost every live TV performance possible. Enari ~Tooku ni Aru Akari~ has a modest Gundam tie-in and no TV performances. Sorry best example I can come up with where I really know what I'm talking about.
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