[Kikaru]

In all honesty it's very hard to say what's more "creative", just because some of my most favorite Jpop and Kpop songs are very western-sound influenced and etc.

If the question comes down to what kind of music I prefer, I'd say western. I enjoy a more diverse field of artist in the western genre whereas generally I find that I just tend to stick to a handful of jpop artist. And a lot of western artist's voice appeals to me more, so...

I feel like it's a lot of misconception from the jpop and asian pop fans that western music is just Britney Spears, and dismiss western music as being "oversexed", and while some of the very prominent western artists do have songs like that, the western music scene is very diverse and some of the best selling western artists in the past few years you wouldn't categorize with someone like Britney Spears. (For example, one of the best selling female artist last year of this year is Taylor Swift, and she's not really someone you would put in the same category with Britney Spears)

Also, a lot of people mentioned Britney Spears, but honestly she's more known for her scandals than her music. And tbh it's kind of baffling how people always use her as an example of western music because in terms of musical influence in the America mainstream she barely registers.

...I'm rambling...lol...but my point is both industries have its share of good and crap. music is music, and if I don't like this song I'm not going to like it regardless of where it came from.