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People are going on about how this is some sort of international endorsement... call me pessimistic but I doubt it. I believe it's only Asia exclusive. For example, I went to the Rimmel websites and she only appears in the JP portal. Kate Moss and Lily Cole is still very much the face of Rimmel internationally still.
...but I want that to change! I would freak to see Ayu's ads at my local drugstore.
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