[Andrenekoi]

Originally Posted by Crystal_Ageha

Well, Rule/Sparkle did have decent promotion, what with the movie and then the car ad. But the car ad was bleh, and they focused more on Rule than they did Rule/Sparkle, let alone NEXT LEVEL. And then that's pretty much it, lol. :S Proper promotion really is the key to sales, especially in Japan. It feels like avex lately is experimenting with their marketing techniques by using Ayu. >_> Either that, or they just assumed that random, crappy promos would still have Ayumi Hamasaki sell well. If that's the case, boy, were they wrong. ;_;

She always focus on the song with the safer topic/video... The most controverse stuff is almost always left behind on promotion^^