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^Well... actually, science consider creativity as "the ability to solve problems" (being "problem" almost anything that you need to do, like cooking dinner with an almost empty refrigerator or organizing your own stuff in the best way possible on a box...).
A person who can easily solve most of the problems he/she finds (on Ayu's/Hikki's case, composing songs that appeals to their public, producing concerts, writing lyrics, choosing melodies and arrangments, etc.) is a creative person...
I would say that a non-creative artist is someone that only does whatever his/her producers says or that get stuck on the same kind of production over the years (there are examples of both on jpop, but if I say who, fans will get mad at me xD)
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