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that's pretty sad...first conclusion would be people lost interest in music, but I doubt it's that way, I think the reason is the internet - not illegal music downloads or something - but the possibility to listen to way more different music than you see in tv shows, like music from other countrys or small bands with their myspace accounts
just take this forum as example, many people here listen to foreign music INSTEAD of the music in their country, so, the music is heard in the same way and tv shows watched in the same way, but by different people that dont affect rating because they watch it on the internet
I think thats one of the reasons
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