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Originally Posted by *Petit*
Firstly thank you so much for posting this. I really appreciate your contributions here on the forum. =)
I think one of the reasons are the increaingly aging population of japan. Older people aren't as interested in current pop culture and current (teenage) trends, a market to which much of the pop music catered to begin with.
Another factor is the emerge of the internet and especially media such as youtube that permits people to view their favourite artists as much as they want and whenever they want without having to wait through an entire show. This should especially damage ratings for music shows as they depend on music more than continuous entertainment throughout the show.
Another maybe less prominent reason is that society has gone more multi faceted with more niche artists and products that will create more diversity, but take away from mainstream entertainment that "everyone", the whole family, would gather in front of the television to share together.
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I personally really agree with this statement about society.
Another thing is that, back in the day, television was the popular thing to do, today, definitely not so.
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I personally don't really blame it all on the internet, the internet is just a medium. If the companies were smart, they would all take more advantage of it.
All in all, people are just changing, and imo, television is going to become a bit of an outdated medium, in the sense that, they rely on viewers at certain times, etc.
About the music changing...that happens everywhere. There will always be music that appeals to older people, and music that younger people listen to...I guess perhaps on a whole in Japan, in the old days, this wasn't so?
But to me, it's a natural progression of things, and I personally feel that their industry is extremely young, and that, there will be big changes for it in the future as they begin to understand how things work and don't work in their own culture.
I also have a hunch that their industry will turn out, just as the American industry has, and will see many of the same trends.