[polka-dot-jewel]

I love Avex's random marketing strategies. With Rule / Sparkle and NEXT LEVEL, there was basically no TV promotion for the singles, but only promotion via ringtones and music videos. I really wonder how Avex will promote this single - how many magazine covers will Ayu be on? What TV shows will she be on? Interesting how nothing has been released yet - no ringtone, no crappy LQ radio quality song, no tiny cover, nothing.

Of course, if this is like all her other winter singles, she'll be on the usual TV shows, and she'll be on some magazine covers.