There IS a reason, I don't believe there's not a reason if you like something. I listen mainly cpop/mpop cuz it's closer to me nor any other music, it's sweet, it's mostly ballad, it's emotional, it's slow, it can have elements of tradicional chinese music as well and I love it so much. Reason I like some of jpop cuz some singers out there are unique (as Hidemi Uematsu, Ayumi Hamasaki, alan, JASMINE) and some singers make rnb and pop so good together (as Aoyama Thelma, Shion, Miliyah Kato). I'm a sucker for 'sweet', 'girly', 'cute' sounds so ofcourse I would listen to asian music first then any other. When I like some western artist as well the reason is always 'he/she is emotional, cute and sweet'.