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Originally Posted by ayumisrael
Yes I completely understand you. ^^
It's seems that it's the same with Panasonic CMs nowadays.
They probably still want her because she sells their products but I'm not sure if those CMs are that appealing on ayu's side since I'm not too sure that those CMs make her singles/albums sell more than they would (or a lot more than they would) without the CMs.
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It's more likely that they probably have a contract with her that lasts several years. If Panasonic had a choice between Ayu or Arashi or any JE group for that matter, I'm sure they would pick the JE group.
Part of the reason why Ayu doesn't get as many tie ins anymore or any really good drama tie ins is probably simply that the producers would rather have someone else who is more likely to make their product successful or that they feel really fits their drama - pretty much as simple as that.
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Originally Posted by tokyoxjapanxfan
it's not like people sit around and say "hmm, let's see who has lackluster sales right now and give them the new AMAAAAZING tie in." companies are in it for the money too. ayu being slapped onto every brand doesn't necessarily mean cash for the company anymore. in fact the majority of commercials in japan right now don't feature many singers at all. it's usually models, actors/actresses and tarento.
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Exactly. Ayu just simply doesn't have the power with advertisers that she used to and companies are in it for the money.