Quote:
Originally Posted by aloopy
yeah definitely, just look at what they wrote about Koda Kumi:
"more significantly, Kumi Koda, whose success proved the theory that the only talent you really need to become a superstar singer is one for marketing."
harsh  |
It's absolutely true though. Koda Kumi CAN sing, but what made her tremendously popular was good marketing. That's a fact, it's not up to discussion: what made her huge was Avex huge marketing blitz, not her talent.