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Maybe it's because xmass starts.
And I think I know why avex did it...
Sales usually raise on christmas right?
avex probably wanted to release it EXACTLY on christman (tomorrow) that the first day sales (or second day) will be high. Since first day's sales are the highest as they are, though it might happen on the 2nd day since probably not a huge amount are aware that it will be in stores tomorrow (if anyone at all).
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